2.8 MEUR - Gorenje - Gorenje Group

Customers
Implementation of performance goals is threatened if
growth in sales is not generated, hence customers are
of key importance to the Company’s business operations.
As for the industry of durable goods, customers
are classified into the following groups:
� direct customers, in particular distributors and
wholesalers (B2B);
� end-users (B2C).
Our highly trained, professional staff is maintaining
constant contact with direct and indirect customers,
whether in person or via telephone, e-mail, and video
conferences. Various promotional material is published
providing information about the products, their innovative
user functions, energy efficiency, ergonomics,
and ease of use, adjusted to various target groups of
customers. Customers are regularly informed about the
Company’s efforts on environment protection throughout
the product’s lifecycle i.e. from design, production
and use, to disposal after the expiry of its useful life.
Values observed in our relations with customers
encompass:
� long-term partnerships that are grounded on
customer satisfaction;
� respectful treatment of each partner;
� devoted, flexible and responsible approach to
every order;
� constant monitoring of customer needs;
� regular meetings with customers held to exchange
experience and obtain feedback;
� customer education.
The Management Board of the company Gorenje, d.d.
Suppliers
Gorenje establishes long-term partnerships with
its suppliers by applying the principle of constant
monitoring of their competitive advantages. Taking
account of the dynamic procurement environment,
this enables us to provide for safe and reliable sources,
adequate prices for products and services supplied,
impact on the supplier’s quality, improved planning of
supplies, and access to the supplier’s technology. We
are constantly seeking and seizing new opportunities
in view of alternative sources and suppliers, whereas
provision of proper quality and flexibility of supply is of
key significance.
Local and wider community
Gorenje boasts of a many decades-long tradition
in the area of corporate social responsibility. At first,
activities focused on employees and the local environment,
but with the years passing they were extended
to other participants as well. Today, the philosophy of a
socially responsible and sustainable-oriented performance
and development is an inseparable part of
Gorenje’s successful business.
Despite limited funds, numerous significant events
were organised throughout the year for employees
and the wider community in the field of sports, culture,
science, education and health. Considering the
difficult situation to which many inhabitants in almost
all European countries are exposed, most of the donations
were earmarked for charitable purposes and
activities that enable young people a high quality education
and quality leisure time. Support and sponsor-
ANNUAL REPORT 2011
ship to all generations of the Slovenian Nordic teams
within the Ski Association of Slovenia and to the teams
of the Volleyball Club Gorenje Velenje is traditionally
provided by Gorenje.
Special attention was paid to the Gorenje Recreation
Association, the Gorenje Pensioners’ Club, the Gorenje
Cultural Association and to Gorenje’s singing choir that
provides for a quality physical and spiritual life and
consists of most of Gorenje’s employees that live in
Velenje, former employees and their family members,
whereas it is also local community-oriented.
64