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4 <strong>LINK</strong> 55 . 2 /2010<br />

RIETER INSIDE<br />

Quality – a <strong>Rieter</strong> tradition<br />

Modern quality assurance involves global, forward-looking planning<br />

throughout the process chain in a way that can be appreciated by everyone.<br />

How does <strong>Rieter</strong> usher old traditions onto new paths?<br />

Fig. 1 Quality<br />

assurance with modern<br />

measuring technology<br />

– D coordinate<br />

measuring instrument<br />

in operation.<br />

The term “quality” is derived from the Latin (qualitas)<br />

and means attribute, characteristic, property,<br />

condition. The attributes a product has to display in<br />

order for customers to be satisfied depend on the individual<br />

customer’s expectations. There is therefore<br />

no such thing as absolute quality, only customerspecific<br />

quality. Quality means meeting the customer’s<br />

expectations. Under-fulfillment of expectations<br />

is out of the question for us. Over-fulfillment should<br />

be our goal, while having due regard for costs.<br />

Examples of quality in everyday spinning operations<br />

A fancy weaving mill producing high-quality shirting<br />

fabrics sets different quality standards for a yarn<br />

from those of a knitting mill using the yarn to produce<br />

T-shirts. In the first case combed ring-spun yarn<br />

made from long-staple cotton with a tensile strength<br />

of 20 cN/tex is used, in the second case a rotor-spun<br />

yarn with 15 cN/tex. Two completely different quality<br />

requirements – but each adapted precisely to the<br />

intended application. The customer’s expectations<br />

in terms of price/performance ratio are met and can<br />

be measured with a testing instrument in the textile<br />

laboratory.<br />

Quality has to be defined<br />

How is quality defined in textile machinery manufacturing?<br />

Here also, customers are only satisfied if the<br />

actual outcome corresponds to their requirements.<br />

Armand V. Feigenbaum (1920), a leading American<br />

theorist in the field of quality management, defines<br />

quality as the customer’s conception, based on his<br />

present experience with a product or service, which<br />

is measured against his spoken or unspoken requirements.<br />

Quality is a moving target in the market environment<br />

and is defined by the customer. This simply<br />

means that when spinning machines are being purchased,<br />

the product has to fulfill both spoken expectations<br />

and unspoken wishes.<br />

What customers require from spinning machines<br />

Diverse requirements are imposed on a product.<br />

Question after question has to be answered before a<br />

purchase is made. The first question of all is whether<br />

the investment is worthwhile for the customer and<br />

how the product performs compared to its competitors.<br />

Whether the product is suitable for its intended<br />

use can be established through references or by customer-specific<br />

tests.<br />

What options does the product offer and how flexibly<br />

can it be used? Is the product service-friendly?<br />

How reliable is the service offering? What additional<br />

facilities does a manufacturer provide, during and<br />

after sales? How attractive is the design of the product?<br />

Has the product been manufactured in an environmentally<br />

friendly way? Have safety guidelines<br />

been adhered to? Is manufacturing quality adequate?<br />

A product’s reliability and durability only become<br />

apparent in operation. In this respect the customer<br />

must be able to count on reliable statements by quality<br />

management and the manufacturer.<br />

Communicative and constantly changing<br />

For 215 years <strong>Rieter</strong> has successfully embodied<br />

these spoken and unspoken customer requirements<br />

in its products. This is a tradition based on our virtues.<br />

Our sales personnel and marketing specialists<br />

have sound textile training, are prepared to listen,<br />

and can empathize with customers’ feelings and ideas.<br />

Our service personnel contribute their feedback<br />

and experience. Personnel in the engineering departments<br />

take concerns seriously and work on improvements.<br />

Good, long-term customer relationships mean that<br />

customers can express their requirements, wishes or<br />

doubts loudly and clearly.<br />

Feedback from customers is incorporated in <strong>Rieter</strong>’s<br />

products. Sometimes not quite as quickly as customers<br />

would like. New ideas are developed quickly,<br />

but field testing and any necessary corrections take<br />

time. The time required, cost and risk are all factors<br />

at work here, and it takes experience and teamwork<br />

to find the optimum solution.

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