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Mainstreaming occupational safety and health into university educationE u r o p e a n Ag e n c y f o r Sa f e t y a n d He a l t h a t Wo r k3.7. sTr a n s f e r r i n g t h e r e s u l t s o f b u s i n e s s c a s e sa w a r d s i n i t i a t i v e t o b u s i n e s s a n d e n g i n e e r i n gc h o o l s , USAUS National Safety CouncilKey points:OO It uses the results of an awards competition for business excellence in OSH,organised by an OSH NGO.OO The winning OSH business management cases are converted to business casestudies for integration into business and engineering school curricula.OO Professors are encouraged to use the cases, to provide NSC with students’ reportsabout the cases, and to share the cases with each other.OO The cases and supporting resources are designed to be similar in format to thoseused in top business schools.Key elements:OO business studies, engineering;OO case studies and teaching aids, DVDs;OO voluntary; andOO initiative from outside OSH organisations.IntroductionThe US National Safety Council (NSC), with global partners, organise the Robert W.Campbell Award, an international award for business excellence. The award recognizescompanies that have successfully integrated health, safety and environmentalmanagement into their overall business operations. These cases, which demonstratehealth and safety, and economic productivity, are converted for use as resources forengineering and business schools, and to promote partnerships with business schoolsand cooperation among professors/lecturers.B a c k g r o u n dIt appears to be a major challenge to get business school schools to cover OSH. Forexample, a study published by the UK’s Health and Safety Executive (HSE) establisheda very limited coverage of occupational safety and health (OSH) in full-time Mastersof Business Administration (MBA) courses in a sample of UK business schools (HSE2007). The study found that the explicit occupational health and safety content of theeight MBAs was either non-existent or very limited. Many schools commented thatthere was a lack of well-documented and suitably-presented case studies appropriatefor MBA teaching. The report suggested that the only practicable way to encourageconsideration of OSH in MBA programmes would be the development of high-qualitycase-study materials that meet the needs of business schools. The problem is thatthere has been a lack of solid case studies examining the role OSH plays in corporateperformance. The situation has been similar in the USA, and in 2004 the NSCintroduced the Robert W. Campbell Award for business excellence, in integrating OSHinto overall business operations, to support the provision of suitable case materials.66
Mainstreaming occupational safety and health into university educationAims and ObjectivesThe overall goal is that students should enter their profession embracing the values ofsafety, health and environmental (SHE) issues to businesses, to the workforce and tothe world around us. The project has sought to:OO integrate SHE management into business and engineering school curricula, sothat future generations of business leaders gain a deeper understanding andappreciation of the intrinsic value of SHE management to overall business success,internalising the value of SHE in business operations and practising it in theirprofessional lives;OO provide resources in the form of solid case studies, examining the role SHE playsin corporate performance that will be acceptable for teaching on business course,and engineering course, curricula;OO use an award scheme for business excellence cases that demonstrate health andsafety and economic productivity as an integral part of business performance toprovide the real-case examples;OO promote partnerships with business schools and cooperation with professors sothat the SHE messages can be internalised and to foster the sharing of successstories;OO encourage professors/lecturers to use the cases and to obtain reports from thestudents about the cases and encourage professors to share the cases; andOO promote SHE as a critical principle of business excellence.Target groups include professors, lecturers, business educators, other educationprofessionals, students and those who design and deliver educational programmesamong others.E u r o p e a n Ag e n c y f o r Sa f e t y a n d He a l t h a t Wo r kS c o p eBackground of the initiativeInitially the NSC tried to obtain case materials by inviting different companies to writecase studies that documented in detail, and demonstrated clearly, the correlationbetween SHE and business performance. However, they soon realised that gettingindividual employees of a company to provide all the necessary details to explainclearly its system, organisation and performance would be an extremely difficult andtime-consuming task. Therefore, in order to have a mechanism to give companiesproper recognition and motivation for sharing their successes they created the RobertW. Campbell Award.Robert W. Campbell AwardThe international Robert W. Campbell Award for business excellence recognisescompanies that have successfully integrated health, safety and environmentalmanagement into their overall business operations. Launched in 2004 by the NSCand the ExxonMobil Corp. (via ExxonMobil Foundation), the Award is supported by anetwork of international partners interested in validating the efforts of businesses andfostering a spirit of cooperation around the globe. By recognising those companiesdedicated to safety, health and environmental efforts – and sharing their successes –the Campbell Award strives to have an impact on the way workplaces integrate safetyand health into their business functions.The Award has four different goals: 1) to recognise companies that really investin SHE and bring that into their core by completely integrating safety, health and67
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TE-WE-09-007-EN-CIn order to improv
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