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Mainstreaming occupational safety and health into university educationE u r o p e a n Ag e n c y f o r Sa f e t y a n d He a l t h a t Wo r kOOOOWhittemore School of Business and Economics at the University of New Hampshire;andGeorgetown University.The Noble Corporation case has been converted into case study material. TheJohnson & Johnson case has been piloted in the Whittemore School of Business andEconomics at the University of New Hampshire and was found suitable for teaching.The drafts of a further two cases were made available in 2007.The NSC has carried out activities to encourage business and engineering schoolsto use the cases. They work with professors, communicating with them to convincethem of the value and importance of building OSH businesses cases into theirprogramme. In addition to encouraging professors to use the cases, the NSC aimsto get them to provide the NSC with the students’ reports about the cases and toencourage professors to share the cases. Some professors have sent student reports.Events are organised to promote the aims of this initiative. For example, on April24, 2007, in Taipei, Taiwan, an event called ‘Meeting with key business schools forintegration of Campbell Award Business Case Series into curricula’, was hosted by theInstitute of Occupational Safety and Health, Taiwan.In the future, the NSC wish to engage more business schools to incorporate theawarded cases studies into their courses. They planned to attend the Professor Forumin 2007 to engage more professors and get more feedback about how professors aregoing to use the cases, what part they are going to use etc. The NSC will also organisethe Professor Panel in Germany, hosted by German global partner BG Chemie.OutputsThe NSC have used the award to produce resources which include a DVD for use inbusiness/engineering schools. The DVD includes a video prologue for professors,which introduces the background, goals and ideals of the Campbell Award and a setof class materials related to the Noble Corporation case. The class materials can beused in ways that the professors see fit to encourage their students to explore thetopic. Teaching notes focus on students being encouraged to question and debate inorder to make business decisions.The DVD includes:Two videos:OO Welcome to Noble Corporation; andOO Interview with Noble Corporation CEO, James Day.Three documents:OO Project Windmill Business Case Study (pdf document);OO teaching notes; andOO Noble Corporation Project Windmill (PowerPoint presentation).Teaching notesTeaching notes have been designed to assist in stimulating debate as well as teaching.The teaching notes start with the list of following key learning points:OO oil and gas drilling industry is risky;OO Noble seeks to reduce risk through outstanding SHE management and rigorousoperating discipline;70
Mainstreaming occupational safety and health into university educationOOOOOOOOOOreputation is a key asset;profit chain (causal framework);culture at Noble is a source of long-term competitive advantage;organisational change and Noble’s dynamic ‘7S’ organisational strategy -Strategy,Structure, Systems, Staffing, Skills, Style, Shared values. Company operations havebeen modified overtime - land to offshore to deepwater - so therefore some of its7Ss strategy components had to change (systems, skills, staffing, etc.) while othersstayed the same (shared values, style, structure) and that provided certainty andsecurity during change; andexcellent implementation of strategy leads to high shareholder value (superiorstock returns)After the learning points, the recommended case discussion development ispresented. The structure for the Noble case is as follows:E u r o p e a n Ag e n c y f o r Sa f e t y a n d He a l t h a t Wo r k1. Start the class by taking a vote:a. How many of you recommend that Noble acquire Neddrill?b. How many of you recommend against the acquisition?2. For those of you recommending against the acquisition: arguments for this:Be sure to allow those in favour of the acquisition to engage in this discussion. Simplyget it started by asking those against it to outline their concerns.Capture the main ideas for/against on the whiteboard/chalkboard in class.3. After this discussion, are there any of you who want to change your vote?a. If so, what new ideas persuaded you?b. What arguments seemed most compelling?4. Show the video ‘Welcome to Noble’ (7:72 minutes)5. Use the PowerPoint presentation ‘Noble Corporation - Project Windmill’ to discuss thefollowing:a. Noble’s 7Ss - Strategy, Structure, Systems, Staffing, Skills, Style, Shared values.Students learn how to use Noble’s 7Ss to assess and analyse organisations. This willalso lead to discussion for example, how SHE interacts with other business values andhow significant a role SHE plays in companies’ overall well-being and sustainability.b. Noble’s results post-acquisition (1998-2004) and in comparison with competitors/industry (1998-2004) in the following areas: SHE; operating results; profitability (returnon capital); shareholder value (dividends, appreciation).6. Show the video ‘Interview with Noble Corporation CEO, James Day’ (6:45 minutes)7. How could the lessons learned from Noble be extended to other industries andorganizations?Finally, the notes include the recommended questions to guide student analysis,such as: “What are the risks inherent in the oil and gas drilling endeavour?”; “How71
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TE-WE-09-007-EN-CIn order to improv
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