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Download Pharmacy Curriculum Draft (NCRC); 2011

Download Pharmacy Curriculum Draft (NCRC); 2011

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3. The <strong>Pharmacy</strong> Act 1967.4. The Poisons Act 1919.5. The Factory Law 1934.6. Shop and Establishment Ordinance 1969.7. Control of Narcotics Substances Act 1997.<strong>Pharmacy</strong> Practice-VII (Pharmaceutical Management & Marketing) (written)Paper 5100 Marks1. MANAGEMENT:a) Nature and Principles of Managementb) Types and Functions of Managersc) Planning: Purpose and types of Planning, Steps in Planningd) Organizinge) Management Control Systems. Purpose: Steps in the Control Process,Forms of Operations control. Requirements for adequate control, Critical controlpoints and standardsf) Motivationg) Innovation and creativity2. PRODUCTION MANAGEMENT: (a) Material Management, Planning ofproduction, Batch record maintenance.3. MARKETING MANAGEMENT:a. Ethical consideration of Pharmaceutical Marketingb. Difference between Pharmaceutical Marketing and Consumer Marketingc. Major stakeholders within pharmaceutical market environment.d. Marketing Research (Process and Methodology)e. Market Analysis Techniques 3Cs (Customer analysis, Company analysis,competitors analysis)f. Evaluating the marketing performance (audit tools and audit process)g. Designing sales force structure, sales force size and sales quotah. Marketing channels, Promotion and Advertising and Salesmanship.4. SALES MANAGEMENT:Personnel, Buying, Receiving, Pricing, Sales promotion and Customer Services.169 | Pakistan Pharmacist Federation; www.pharmacistfed.pk, www.pharmafed.wordpress.com,www.pharmarev.com, info@pharmacistfed.pk,

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