Download Pharmacy Curriculum Draft (NCRC); 2011

3. The Pharmacy Act 1967.4. The Poisons Act 1919.5. The Factory Law 1934.6. Shop and Establishment Ordinance 1969.7. Control of Narcotics Substances Act 1997.PHAM 726 PHARMACY PRACTICE-XV (Pharmaceutical Management &Marketing-II) [Th.]Cr. Hr.: 03 Marks: 1001. MARKETING MANAGEMENT: Marketing channels, Promotion andAdvertising and Salesmanship.2. SALES MANAGEMENT: Personnel, Buying, Receiving, Pricing, Salespromotion and Customer Services.3. BUSINESS DEVELOPMENT MANAGEMENT:General principles,strategies, short and long term planning and objectives.4. BUSINESS COMMUNICATION:Importance and benefits of businesscommunication, components of communication, concept and problems ofcommunication, 7C’s of communications.5. STRATEGIES FOR SUCCESSFUL BUSINESS AND GLOBALMEETINGS:Background information on groups, purpose and kinds ofmeetings, solvingproblems in meetings, leadership responsibilities inmeetings, participant’s responsibilities in meetings.Recommended Books:1. M Ahmad & N I Bukhari, Pharmaceutical Management andMarketing, Tariq Academy, Faslabad-Pakistan, (2002).2. C Patrick Tharp & Pedro J Lecca, Pharmacy Management forstudents and practitioners, The C V Mosby Company, St. Louis,Toronto, London, (1979).3. Harry A Smith, Principles & Methods of PharmacyManagement, Lea & Febiger, Philadelphia, 1986.4. Herta A. Murphy, Herbert W. Hildebrandt, Jeans P. Thomas,Effective Business Communication, 8 th Edition, 2009PHARM 728 PHARMACEUTICAL CHEMISTRY-VI (Medicinal Chemistry-II)[Th.]Cr. Hr.: 03 Marks: 100Note: The topics will be taught with special reference to their PharmaceuticalApplications.89 | Pakistan Pharmacist Federation; www.pharmacistfed.pk,www.pharmafed.wordpress.com, www.pharmarev.com, info@pharmacistfed.pk,