Beyond the cup. - Starbucks

Students at Kewena Gata High School in Daye, Ethiopia, now have access to newtextbooks as a result of financial support provided by Starbucks UK.Starbucks UK Offers Support to EthiopianCoffee CommunitySince 2003, Starbucks UK has directly supported coffeegrowingcommunities in the Sidamo region of Ethiopia withgrants for health and education. In Bensa Ware, waterborneillness has been noticeably reduced since the introduction ofa freshwater distribution system, and primary students nowhave access to new textbooks. The results are encouraging –Bensa’s local academic ranking improved from last to secondplace in a single year. In nearby Daye, grants from StarbucksUK provided new books for the high school and a newlibrary building.EUROPE/MIDDLE EAST/AFRICA (EMEA)• The UK – Starbucks Partners in Education programpromoted the benefits of libraries and reading to anestimated 2,200 children and parents; conductedcampaigns to collect 28,000 books for children; andhelped prepare 300 local youth for real-life employmentsituations. UK customers are also very keen on FairTrade Certified coffee, so it’s available in our UK storesevery day.• Germany – Encouraging children to read was the focusof our activities. To celebrate a nationwide Read Out Day,Starbucks stores hosted children for a day of reading andhot chocolate. The plan is to participate in Read OutDay again in partnership with Stiftung Lesen, a Germanfoundation focused on literacy.• Jordan – Starbucks Jordan provided support to one ofJordan’s primary orphanages, Mabarrat Um El Hussein,and the Arab Fund Society for Child Care. Bothorganizations are dedicated to improving child welfare.• Greece – We have built strong ties to the SOS Children’sVillages, a safe refuge for orphaned or abandoned children.In addition to charitable support for the organization, eachtime we open a new store, our partners adopt a child thatthey plan outings with and also organize birthday partiesfor. Funds are also donated specifically for each child’sschool supplies, athletic gear and clothes.CANADAIn major cities across Canada, free summer writing campswere offered to students from inner-city schools throughStarbucks support provided to Frontier College, a nationalvolunteer-based literacy organization. In January 2005,our Canadian stores hosted “Lattes for Literacy Day” anddonated a portion of the sales to Frontier College for thesummer program. This effort is part of our ongoing focusto improve literacy in Canada.42SOCIETY