Beyond the cup. - Starbucks

Broadening The StarbucksFoundation’s ImpactIn fiscal 2005, The Foundation’s staff and board thoroughlyevaluated its mission, giving strategy and focus areas todetermine whether its contributions are aligned withthe increasingly global nature of Starbucks business.The board also considered how to support the MillenniumDevelopment Goals (MDGs), developed by the UnitedNations to improve the quality of life for people aroundthe world. One focus of the MDGs is to increasepeople’s access to sustainable sources of clean water.After thoughtful evaluation, The Foundation has broadenedits focus to include global water issues and environmentalliteracy while maintaining a commitment to its coremission and partnerships with key organizations.The Starbucks Foundation’s newly established Ethos Water Fundsupports projects that improve access to clean drinking water incommunities where the need is great, such as this project in theHonduran village of Cholusnate.ETHOS WATER FUNDAccess to clean water is one of the most critical globalissues of our time. According to the World HealthOrganization, 1.1 billion people worldwide lack accessto safe drinking water.Through the acquisition of the Ethos Water brand in April2005, Starbucks embarked on a multi-year effort to fightthe world water crisis and to help children and communitiesaround the world get access to clean drinking water. Foreach bottle of Ethos water sold, five cents is donatedtoward Starbucks goal of contributing at least $10 millionover the next five years to help alleviate the world watercrisis. The newly created Ethos Water Fund will be housedwithin and directed by The Starbucks Foundation to supportnonprofit and nongovernmental organizations working tobring clean water to those in need around the world.Prior to being acquired by Starbucks, Ethos had alreadyestablished relationships with organizations involved inthis work, such as UNICEF, CARE, WaterAid and WaterPartners International. Funding priority will be given tointegrated and sustainable water projects that positivelyimpact the lives of children and their communities. Formore information about Ethos Water, see page 30.SUPPORTING YOUTH:ARTS AND LITERACY, ENVIRONMENTAL LITERACYBuilding on its history of supporting literacy organizations,The Starbucks Foundation launched an expanded regionalgrant program in 2005. The new program called GivingVoice focuses on literacy for the 21st century, beginningwith the mastery of basic skills for the purpose of personaland civic transformation. This regional program fundsorganizations that serve youth, ages 6–18, throughprogramming that integrates literacy with personal and civicaction in the communities where they live. As part of thisexpansion, The Foundation added a focus on environmentalliteracy and began funding organizations that help addressenvironmental literacy and empower youth to be localchampions for a sustainable environment. Giving Voicegrants, ranging from $5,000–$20,000, will be awardedbiannually to organizations in the U.S. and Canada. Morethan $1 million in grants will be awarded in the program’sfirst round of funding.KEY PARTNERSHIPSIn addition to The Foundation’s continued support oftwo North American youth organizations – Jumpstartand America SCORES – in 2005 the Giving Voice grantprogram introduced a new partnership with Earth DayNetwork, an environmental education organization. EarthDay Network’s mission is to broaden the environmentalmovement worldwide and to educate and mobilize people,governments and corporations to take responsibility forprotecting our planet. The Foundation’s partnership focuseson Earth Day Network’s new Civic Education Project thatteaches and promotes civic engagement in the classroom byhighlighting local environmental issues and concerns.More information about The Foundation, including the newgrant guidelines and a listing of grant recipients, is availableonline at www.starbucks.com/foundation.45SOCIETY