Beyond the cup. - Starbucks

Instilling EnvironmentalResponsibility As aCorporate ValueStarbucks environmental commitment is demonstrated byour decisions and actions. For instance, Starbucks seniorleadership has taken a stance on addressing climate change bypledging to purchase renewable energy certificates.To ensure environmental responsibility is embraced at alllevels of the company, we developed and piloted a newleadership training course to foster a better understanding ofStarbucks strategy for social and environmental responsibility.In 2006, we will offer the social and environmental leadershipcourse to vice presidents and above. In addition, we willamend the training that store partners and district managersreceive to better communicate Starbucks commitment tooperate in a sustainable and responsible manner.Earth DayFor the past four years Starbucks has supported andworked together with the Earth Day Network (EDN), anorganization that was founded by the organizers of Earth Dayto encourage environmental citizenship year-round. In 2005,our collaboration included featuring environmental messageson Starbucks cup sleeves during the month of April. Themessages encourage environmental protection and suggestsimple choices we can make to create a more sustainableworld. The Starbucks Foundation also provided financialsupport to EDN. (See page 45.)Additionally, in recognition of Earth Day 2005, Starbucksprovided financial support to 42 environmental organizationsacross North America. Approximately 12,000 partners andcustomers, including nearly 900 partners in Japan, gotinvolved in Earth Day–related volunteer projects.Dr. Karen Holl (left) of the Earthwatch Institute led participants, includingStarbucks customers, on an Earthwatch Expedition to help restore the Costa Ricanrain forest in fiscal 2005.Earthwatch ExpeditionsStarbucks has been working with the Earthwatch Institutesince 2002 to promote environmental responsibility toour partners and customers. During June and July 2005,Starbucks sponsored Earthwatch Expeditions that sentseven partners and 20 customers to a coffee-farmingregion in Costa Rica where participants spent 12 dayshelping to restore a rain forest. Starbucks chose a team ofstore and office partners from the U.S., Canada and theUK. From their entries on Starbucks.com, customers wererandomly selected to participate in the expedition by athird-party contest administrator.Starbucks Japan partners help clean up a local park on Earth Day 2005.59ENVIRONMENT