Beyond the cup. - Starbucks

ENVIRONMENTAL RESPONSIBILITY AND LEADERSHIPStarbucks commitment to contribute positivelyto the environment is a Guiding Principle ofour company. We expressed this commitmentfurther when we established StarbucksEnvironmental Mission Statement in 1992.Since then, we have continually evolved ourdefinition of what environmental responsibilitymeans within the context of our business.Today, the scope of Starbucks business is considerably largerand more complex than it was in 1992. And at present theworld faces some critical environmental issues, includingthe implications of climate change. For these reasons, we’vebroadened our vision and approach to environmentalresponsibility while continuing to pursue some of ourearlier initiatives.In this section we link our Environmental Mission Statementto the initiatives we have undertaken. We also report on ourprogress and achievements, and reflect on the areas we need toimprove. Some of the topics we cover include:• Starbucks strategy for addressing climate change• Recycling and waste reduction measures• Sustainable store design and construction• Environmental improvements to our paper cups• Measuring our environmental performanceSTARBUCKS ENVIRONMENTAL MISSION STATEMENTStarbucks is committed to a role of environmental leadership in all facets ofour business. We will fulfill this mission by a commitment to:• Understanding environmental issues and sharing information with our partners (employees)• Developing innovative and flexible solutions to bring about change• Striving to buy, sell and use environmentally friendly products• Recognizing that fiscal responsibility is essential to our environmental future• Instilling environmental responsibility as a corporate value• Measuring and monitoring our progress for each project• Encouraging all partners to share in our mission51ENVIRONMENT