Beyond the cup. - Starbucks

Progress Report on Our Performance – ENVIRONMENTTOPIC WHAT WE SAID IN 2004 WHAT WE DID IN 2005SELF-RATINGFOR MOREINFORMATIONClimate changeEstablish an emissions reductionstrategy and target, and beginpurchasing five percent renewableenergy annually for our retail stores.Developed a climate change mitigation strategy, whichincludes purchasing renewable energy certificates to matchfive percent of energy needed for company-operated stores inNorth America. An absolute emissions reduction target hasnot been established.Page 52EnergyconservationContinue to focus on conservationmeasures in our retail stores.Identified several markets and some stores with abnormallyhigh energy usage.Page 53TransportationimpactsWork with Business for SocialResponsibility’s (BSR) Clean CargoWorking Group on developingenvironmental guidelines for oceantransportation that can then beshared with our freight vendors.Collaborated on BSR’s Clean Cargo Working Group, whichresulted in the development of an Environmental PerformanceSurvey for ocean carriers. We used it to assess theperformance of our ocean transporters.www.bsr.orgRoasting plantoperationsDetermine measures for reducingemissions and conserving energy atour roasting plants.Began retrofitting emission control equipment in our roastingplants with more energy-efficient technology. Page 60EnvironmentalleadershipJoin the UK-based Climate Group. Joined The Climate Group in April 2005.Page 53EnvironmentaltrainingDevelop an environmental trainingmodule and incorporate it into allnew partner training.Added an environmental component to orientation fornew partners at Starbucks Support Center in Seattle, ouradministrative headquarters. Began amending our baristaand district manager training to include information aboutStarbucks commitment to environmental responsibility. Thesenew modules will be rolled out in 2006.Page 59SustainablepackagingExplore the feasible application ofsustainable packaging principles inthe development of new packagingmaterials.Increased the amount of recycled, reclaimed and postconsumerfiber materials in our packaging.Page 56Paper cupsTest a new hot beverage cup madewith 10 percent post-consumerfiber, and then roll out the new cupsin our U.S. company-operated andlicensed stores by the end of 2005.Completed test and scheduled rollout for fiscal 2006.Page 57Electronicdistributionof operationalcommunicationsEvaluate the feasibility ofdistributing operational retailcommunications electronicallyinstead of mailing hard copies.Transitioned to biweekly mailings to retail stores ratherthan weekly. Introduced electronic delivery for some retailcommunications.KEY: ACHIEVED MAKING PROGRESS DID NOT ACHIEVE50ENVIRONMENT