2010-11 Course Catalog - Century College

7 Course Descriptionsfor advanced knowledge as well as additionalhands-on skills beyond current Marketingcourse offerings. The student and instructorwill devise a formal plan of study to satisfycredit workload requirements within thesemester timeline.Prerequisite: Consent of instructor and dean.MKTG 2050 or its equivalent with a grade of“B” or higher.Customer Service StrategiesMKTG 2000 3 CreditsThis course investigates marketing trends andchanging practices in the customer servicesector. It focuses on developing and managingcost-effective, value-adding service strategies,policies, and procedures to enhanceconsumers’ experiences with businessorganizations. The course stresses effectiveface-to-face and/or electronic communicationstrategies with both external and internalcustomers in a variety of business settings.It also covers recent advances in customerrelationship management (CRM) strategies,data mining, and Website customer serviceactivities.Recommendation: MKTG 2050 (or concurrentregistration). Assessment score placement inRDNG 1000 or completion of RDNG 0090 witha grade of “C” or higher; assessment scoreplacement in ENGL 1021 or completion ofENGL 0090 with a grade of “C” or higher.Entrepreneurship FundamentalsMKTG 2005 3 CreditsThis course emphasizes basic elements thatpotential entrepreneurs must consider inpreparation for launching a new businessventure. It focuses on the tasks involvedwith the launch of a business, product, and/or service -- financial planning, marketplanning and research, advertising, and projectmanagement. Students will also investigateethics, succession planning, and otheressentials needed to create a unique businessplan. It stresses innovation in class projectsand assignments related to the student’sknowledge and expertise in a particularinterest area with business potential. Studentspresent their completed projects to the class atsemester’s end.Recommendation: MKTG 2050 and MKTG2080 (or BMGT 1020).164 Century College 2010-2011Workplace LeadershipMKTG 2010 3 CreditsThis course explores the responsibilitiesand scope of frontline leadership from twoperspectives - as an internal first step towarda management position in a business andalso as an employee. Topics include hiringpractices, orientation and training, goal-settingand productivity, scheduling and personnelbudgets. The course also covers a variety ofimportant legal issues relative to employersand their employees as well as best practicesin team-building, communication, motivation,delegation, morale (climate and culturebuilding),and employee retention.Recommendation: Assessment scoreplacement in RDNG 1000 or above, orcompletion of RDNG 0090 with a grade of “C”or higher.Negotiation StrategiesMKTG 2020 3 CreditsNegotiating is a fundamental skill that canbe learned. This course introduces studentsto the techniques and tactics employed bysales professionals in a variety of businesstransactions. The skill of principled negotiationis used regularly by people engaged inbusiness but is often overlooked by the samepeople in the conduct of their daily liveswhere it can influence and facilitate a numberof important human activities.Recommendation: Assessment scoreplacement in RDNG 1000 or completion ofRDNG 0090 with a grade of “C” or higher;assessment score placement in ENGL 1021 orcompletion of ENGL 0090 with a grade of “C”or higher.Trend AnalysisMKTG 2035 3 CreditsThis course focuses on trends - the directionsin which marketing concepts, production,and outputs seem to be moving. Sometimesquickly and sometimes slowly, trends traversethe marketplace in response to demand andconsumer acceptance. Trend analysis mostlylearns from the past but always looks to thefuture - what consumers will want - becausetimely anticipation and response to demand iscritical to competitiveness and profitability.Recommendation: MKTG 2050. Assessmentscore placement in RDNG 1000 or above, orcompletion of RDNG 0090 with a grade of “C”or higher.Principles of MarketingMKTG 2050 3 CreditsThis course introduces current marketingtheories and practices that bring ideas,products, and services to targeted consumers.In a consumer-driven marketplace, thesuccessful conception, pricing, promotion anddistribution of products and services dependson scanning the competitive environment;analyzing the constraints affecting marketingdecision making; and identifying profitable,effective marketing strategies and tactics.This course provides the foundation for morespecialized courses in business and marketing.Recommendation: CAPL 1010 and BMGT1020. Assessment score placement in RDNG1000 or above, or completion of RDNG 0090with a grade of “C” or higher.Electronic Marketing ConceptsMKTG 2055 3 CreditsThis introductory course exposes students tothe basic tools for marketing electronically inthe business-to-business (B2B) or business-toconsumer(B2C) marketplace. It covers basice-commerce processes, translating marketingstrategies into accessible, attractive, andprofitable options for consumers. Students willplan and develop e-commerce components,payment processes, security procedures andcustomer service delivery plans for onlinebusiness.Prerequisite: MKTG 2050.Recommendation: CAPL 1050 and CAPL1053. Assessment score placement in RDNG1000 or completion of RDNG 0090 with agrade of “C” or higher; assessment scoreplacement in ENGL 1021 or completion ofENGL 0090 with a grade of “C” or higher.Relationship SellingMKTG 2060 3 CreditsThis course provides comprehensive coverageof contemporary professional selling withan emphasis on a trust-based relationshipsales philosophy. Topics include an overviewof relationship selling, methods of buildingeffective communication skills and anexploration of sales careers. Studentswill study techniques to initiate customerrelationships and better understand thebuyer’s needs, while gaining trust andunderstanding and establishing solidrelationships. Students will also plan salesdialogues and presentations.