2010-11 Course Catalog - Century College

Recommendation: MKTG 2050 or BMGT1020. Assessment score placement in RDNG1000 or above, or completion of RDNG 0090with a grade of “C” or higher.Advertising and Sales PromotionMKTG 2063 3 CreditsThis course introduces the basics of salespromotion and advertising as elements ofeffective sales campaigns that stimulateconsumer demand and increase sales ofproducts and services. Under the umbrellaof the promotional mix, students will create,discuss and analyze advertisements andpromotional pieces. In addition, they willselect media as they devise coordinatedpromotional campaigns employing severalpromotional tools.Prerequisite: MKTG 2050.Recommendation: Assessment scoreplacement in RDNG 1000 or above, orcompletion of RDNG 0090 with a grade of “C”or higher.Retailing Principles and PracticesMKTG 2080 3 CreditsThis course introduces students to retailingstrategies that include an examination ofvarious types of retailing options availableto consumers today. It addresses “brickand-mortar”retail stores in conventionalshopping areas as well as “bricks-and clicks”where store retailers also maintain an onlinepresence. Topics include: consumer behavior,store organization, store and non-storeretailing trends, technological advances forlogistics, inventory control, and customerservice delivery.Recommendation: Assessment scoreplacement in RDNG 1000 or above, orcompletion of RDNG 0090 with a grade of “C”or higher.Marketing InternshipMKTG 2780 1 - 6 CreditsThe internship experience provides anopportunity for marketing majors to workbeside marketing practitioners in the field.Students select areas of interest to pursuein the internship setting -- sales, advertising,sales promotion, visual merchandising,special events, customer service, and salesforce supervision. Students often intern withtheir current employers but may also work asunpaid interns or volunteers for organizationsthat they wish to explore.Prerequisite: Last semester beforegraduation and instructor consent.MathematicsNote: Students registering for amathematics course for the first timemust take a mathematics assessment testas described in the Assessment sectionof this publication. Students must beginany mathematics coursework at theirassessed skill level. Students who do notfollow listed assessment and prerequisiterequirements will be required to changeregistration to comply with Century’sAssessment Policy. Students should beaware that they will not receive creditfor a course which is a prerequisite fora course for which they have alreadyreceived credit. Students are restrictedfrom back tracking in the math sequence.Basic MathematicsMATH 0010 3 CreditsThis course is designed to improve thestudent’s computational skills with wholenumbers, fractions, decimals, percents,and signed numbers. A major emphasis ofthis course is to be able to perform thesecalculations by hand. Students will also learnto solve simple equations. Offered F, S, SS.Introductory Algebra with GeometryMATH 0030 5 CreditsThis course is a developmental course forstudents needing beginning algebra andgeometry. Algebra topics include algebraicoperations and properties of naturalnumbers, integers, rational numbers, andreal numbers; solving linear equations andinequalities; applications of linear equationsand inequalities; operations with polynomials;factoring; solving quadratics by factoring;graphing linear equations; and integerexponents. Geometry topics include lines andangles; angle pairs; parallel and perpendicularlines; triangles, quadrilaterals, circles, andsectors; area and perimeter; prisms, pyramids,cylinders, and cones; and surface area andvolume. Offered F, S, SS.7 Course DescriptionsPrerequisite: Math 0010 with a grade of “C”or higher, or assessment score placement inMath 0030.Intermediate AlgebraMATH 0070 5 CreditsThis course is equivalent to a second coursein high school algebra. Topics includepolynomials and rational expressions andequations; systems of linear equations; linear,absolute value, polynomial, and rationalinequalities; rational exponents, radicals,and complex numbers; linear, quadratic,exponential, and logarithmic functions; andthe binomial theorem. A graphing calculatoris required. Instruction will be provided in theuse of the TI-83/TI-84 calculator. Offered F,S, SS.Prerequisite: MATH 0030 with a grade of “C”or higher, or assessment score placement inMATH 0070.Introductory TrigonometryMATH 0090 2 CreditsThis course is designed for students whohave never had a course in trigonometry orwho need to review trigonometry beforeattempting college level trigonometry.Topics include definitions of trigonometricfunctions, solving right triangles, laws ofsines and cosines, trigonometric identities,trigonometric equations, radian measure,graphs of trigonometric functions. MATH 0090may be taken concurrently with MATH 1061.A graphing calculator is required. Instructionwill be provided in the use of the TI-83/TI-84calculator.Prerequisite: MATH 0070 with a grade of “C”or higher, or assessment score placement inMATH 0090.Medical Dosages CalculationsMATH 1000 1 CreditThis course is designed for students who arecurrently enrolled in or planning to enroll inthe nursing or other health programs. Topicsinclude metric, apothecary, and householdsystems; conversion between systems;measuring oral medication; parenteral therapy;preparation of solutions and pediatric dosages.Offered F, S, SS.Prerequisite: MATH 0010 with a grade of “B”or higher, or assessment score placement inMATH 1000.651.779.3300 165