2010-11 Course Catalog - Century College

6 Programs of StudySelect 30 credits from the following courses:MKTG 1020 Visual Merchandising and Store Planning. . . . . . . 3MKTG 1043 Fashion Marketing Essentials . . . . . . . . . . . . . . . . 3MKTG 1066 Event Production and Marketing . . . . . . . . . . . . . . 3MKTG 2000 Customer Service Strategies . . . . . . . . . . . . . . . . . 3MKTG 2005 Entrepreneurship Fundamentals. . . . . . . . . . . . . . . 3MKTG 2010 Workplace Leadership . . . . . . . . . . . . . . . . . . . . . . 3MKTG 2020 Negotiation Strategies. . . . . . . . . . . . . . . . . . . . . . 3MKTG 2035 Trend Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3MKTG 2055 Electronic Marketing Concepts . . . . . . . . . . . . . . . 3MKTG 2060 Relationship Selling . . . . . . . . . . . . . . . . . . . . . . . . 3MKTG 2063 Advertising and Sales Promotion. . . . . . . . . . . . . . 3MKTG 2080 Retailing Principles and Practices . . . . . . . . . . . . . 3General Education/MnTC Requirements: 3 creditsGoal 1 - Communication: 3 creditsCOMM 1031 Interpersonal Communication . . . . . . . . . . . . . . . . 3Associate in Applied Science DegreeMarketing ManagementTotal Number of Credits: 64Program Description: Marketing Management focuses on thedecisions facing marketing practitioners who must balance theobjectives and resources of an organization with the needs andopportunities in the marketplace. Graduates may pursue careers ineither business-to-business marketing environments or the area ofconsumer markets in either the private or public sector.Career/Occupational Requirements: 44 CreditsBMGT 1020 Introduction to Business. . . . . . . . . . . . . . . . . . . . . 3CAPL 1010 Introduction to Software Applications. . . . . . . . . . 3MKTG 1025 Professional Development . . . . . . . . . . . . . . . . . . . 3MKTG 2050 Principles of Marketing . . . . . . . . . . . . . . . . . . . . . 3Select 32 credits from the following courses:MKTG 1020 Visual Merchandising and Store Planning. . . . . . . 3MKTG 1043 Fashion Marketing Essentials . . . . . . . . . . . . . . . . 3MKTG 1066 Event Production and Marketing . . . . . . . . . . . . . . 3MKTG 2000 Customer Service Strategies . . . . . . . . . . . . . . . . . 3MKTG 2005 Entrepreneurship Fundamentals. . . . . . . . . . . . . . . 3MKTG 2010 Workplace Leadership . . . . . . . . . . . . . . . . . . . . . . 3MKTG 2020 Negotiation Strategies. . . . . . . . . . . . . . . . . . . . . . 3MKTG 2055 Electronic Marketing Concepts . . . . . . . . . . . . . . . 3MKTG 2060 Relationship Selling . . . . . . . . . . . . . . . . . . . . . . . . 3MKTG 2063 Advertising and Sales Promotion. . . . . . . . . . . . . . 3MKTG 2080 Retailing Principles and Practices . . . . . . . . . . . . . 3MKTG 2780 Marketing Internship . . . . . . . . . . . . . . . . . . . . . . . 1-6General Education/MnTC Requirements: 20 creditsGoal 1 - Communication: 7 creditsENGL 1021 Composition I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4COMM 1031 Interpersonal Communication . . . . . . . . . . . . . . . . 3Goal 2 - Critical Thinking is fulfilled when all MnTC goals arecompleteGoal 3 and/or Goal 4 - Sciences/Math/Logical Reasoning: 3creditsGoal 5 - History/Social and Behavioral Sciences: 3 creditsGoal 6 - Humanities and Fine Arts: 3 creditsGoals 7-10 - Three credits in one of the four goalsAssociate in Applied Science DegreeMarketing Communications TechnologyTotal Number of Credits: 64Program Description: This polytechnic degree program blends threeCentury College areas: the theories and strategies of the MarketingProgram, the application skills of the Visual CommunicationsTechnology Program and the hands-on and aesthetic teachings of theArt and Art Studio coursework. In addition, courses from the English,Communication and Philosophy disciplines round out this curriculum andform a balanced theory/practice approach. Learners with this type ofpreparation find fulfilling careers in a variety of visual communicationsas well as visual marketing fields.Core Requirements: 29 CreditsCAPL 1010 Introduction to Software Applications. . . . . . . . . . 3MKTG 2035 Trend Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3MKTG 2050 Principles of Marketing . . . . . . . . . . . . . . . . . . . . . 3MKTG 2055 Electronic Marketing Concepts . . . . . . . . . . . . . . . 3MKTG 2063 Advertising and Sales Promotion. . . . . . . . . . . . . . 3VCT 1012 Principles of Digital Communications . . . . . . . . . . 3VCT 1013 Design Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4VCT 1015 Project Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . 3VCT 1018 Digital Imaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3VCT 2076 Portfolio Development-MarketingCommunications . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Career/Occupational Requirements: 9 CreditsSelect 3 credits from the following courses:MKTG 1020 Visual Merchandising and Store Planning. . . . . . . 3MKTG 2000 Customer Service Strategies . . . . . . . . . . . . . . . . . 3MKTG 2005 Entrepreneurship Fundamentals. . . . . . . . . . . . . . . 3MKTG 2020 Negotiation Strategies. . . . . . . . . . . . . . . . . . . . . . 3MKTG 2080 Retailing Principles and Practices . . . . . . . . . . . . . 3Select 6 credits from the following courses:VCT 1023 Webpage Design with XHTML. . . . . . . . . . . . . . . . 3VCT 1030 Video I. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3VCT 1041 Digital Photography I . . . . . . . . . . . . . . . . . . . . . . . 3VCT 1051 Electronic Publishing I . . . . . . . . . . . . . . . . . . . . . . 3General Education/MnTC Requirements: 22 CreditsGoal 1 - Communication: 7 creditsENGL 1021 Composition I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4COMM 1041 Small Group Communication . . . . . . . . . . . . . . . . . 3Goal 2 - Critical Thinking is fulfilled when all MnTC goals arecompleteGoal 3 and/or Goal 4 – Sciences/Math/Logical Reasoning: 3 credits82 Century College 2010-2011