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e-Business in the chemical, rubber and plastics industry1.1 The Sectoral e-Business WatchMission and objectivesThe "Sectoral e-Business Watch" (SeBW) studies the adoption, implications and impactof electronic business practices in different sectors of the economy. It continues activitiesof the preceding "e-Business W@tch" which was launched by the European Commission,DG Enterprise and Industry, in late 2001, to support policy in the fields of ICT and e-business. The SeBW is based on a Framework Contract and Specific Contract betweenDG Enterprise and Industry and <strong>empirica</strong> GmbH, running until June 2008, with a possibleextension of 16 months for two times.In ICT-related fields, DG Enterprise and Industry has a twofold mission: "to enhance thecompetitiveness of the ICT sector, and to facilitate the efficient uptake of ICT forEuropean enterprises in general." The services of the SeBW are expected to contribute tothese goals. This mission can be broken down into the following main objectives:to assess the impact of ICT on enterprises, industries and the economy ingeneral, including the impacts on productivity and growth, and the role of ICT forinnovation and organisational changes;to highlight barriers for ICT uptake, i.e. issues that are hindering a faster and/ormore effective use of ICT by enterprises in Europe;to identify and discuss policy challenges stemming from the observed developments,notably at the European level;to engage in dialogue with stakeholders from industry and policy institutions,providing a forum for debating relevant issues.By delivering evidence on ICT uptake and impact, the SeBW is to support informed policydecision-making in these fields in several policy domains including innovation,competition and structural policy.Policy contextThe initial e-Business W@tch programme was rooted in the eEurope Action Plans of2002 and 2005. The eEurope 2005 Action Plan had defined the goal "to promote take-upof e-business with the aim of increasing the competitiveness of European enterprises andraising productivity and growth through investment in information and communicationtechnologies, human resources (notably e-skills) and new business models". 4The i2010 policy 5 , a follow-up to eEurope, also stresses the critical role of ICT forproductivity and innovation, stating that "… the adoption and skilful application of ICT isone of the largest contributors to productivity and growth throughout the economy,leading to business innovations in key sectors" (p. 6). The Communication anticipates "anew era of e-business solutions", based on integrated ICT systems and tools, which willlead to an increased business use of ICT. However, it also warns that businesses "still45"eEurope 2005: An information society for all". Communication from the Commission,COM(2002) 263 final, 28 May 2002, chapter 3.1.2."i2010 – A European Information Society for growth and employment." Communication from theCommission, COM(2005) 229 final.11
e-Business in the chemical, rubber and plastics industryface a lack of interoperability, reliability and security", which could hamper the realisationof productivity gains (p. 7).In February 2005, the European Commission proposed a new start for the LisbonStrategy. While it recommended changes in the governance structures, i.e. the wayobjectives are to be addressed, the overall focus on growth and jobs remainedunchanged. Some of the policy areas of the renewed Lisbon objectives address ICTrelatedissues. Central Policy Area No. 6 deals with facilitating ICT uptake across theEuropean economy. Policy-makers in this area will require thorough analysis of ICTuptake based on accurate and detailed information on the most recent developments.Such evidence-based analysis is also needed when targeting individual sectors to fullyexploit the technological advantages, in alignment with Central Policy Area No. 7“Contributing to a strong European industrial base”. Furthermore, Guideline No. 9,addressed to Member States, encouraging the widespread use of ICT, 6 can be effectivelyaddressed only if actions are based on understanding of the potential for and probableeffectiveness of interventions."ICT are an important tool …""More efforts are needed to improve business processes in Europeanenterprises if the Lisbon targets of competitiveness are to be realised.European companies, under the pressure of their main internationalcompetitors, need to find new opportunities to reduce costs and improveperformance, internally and in relation to trading partners. ICT are animportant tool to increase companies’ competitiveness, but their adoption isnot enough; they have to be fully integrated into business processes."Source: European Commission (2005): Information Society BenchmarkingReportAlso in 2005, in consideration of globalisation and intense international competition, theEuropean Commission launched a new industrial policy 7 to create better frameworkconditions for manufacturing industries in the coming years. Some of the policy strandsdescribed have direct links to ICT usage, recognising the importance of ICT forinnovation, competitiveness and growth.The SeBW is one of several policy instruments used by DG Enterprise and Industry inthis context. Other instruments includethe e-Business Support Network (eBSN), a European network of e-business policymakers and business support organisations,the eSkills Forum, a task force established in 2003 to assess the demand andsupply of ICT and e-business skills and to develop policy recommendations,67"Working Together for Growth and Jobs: a New Start for the Lisbon Strategy", Communication,COM (2005) 24, Brussels, 02.02.2005. Available athttp://europa.eu.int/growthandjobs/pdf/COM2005_024_en.pdf."Implementing the Community Lisbon Programme: A Policy Framework to Strengthen EUManufacturing - towards a more integrated approach for Industrial Policy." Communication fromthe Commission, COM(2005) 474 final, 5.10.2005.12
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