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e-Business in the chemical, rubber and plastics industry1.3 Study objectives and methodologyResearch objectivesThe CRP industries are a mature, capital-intensive sector with predictable demand andrelatively high barriers for market entry. Therefore, a basic assumption for this study wasthat ICT and e-business would not have a fundamental impact on industry structure as awhole (at least not as much as in tourism, banking and ICT services). However, theglobalisation of markets and the increasing rivalry in the market-place (see Section 2.3)should be strong drivers for companies to pro-actively exploit all opportunities forimproving their processes, internally and in exchanges with suppliers and customers. AsICT is a major enabler of process efficiency in manufacturing in general, 16 anotherassumption was that ICT would be increasingly used by CRP companies in all segmentsof the value chain, notably by the large players. Based on these general assumptions,and on findings in earlier studies conducted on the CRP industries, the study addressesthe following research questions:Dynamics of adoption: Has there been a dynamic adoption of ICT and e-business in the period since 2003/04?Drivers and barriers: What drives e-business adoption, what do companiesperceive as the main challenges and barriers?Impact on firm and sector level: What are the main impacts of ICT adoption onfirm performance and on the industry as a whole (notably in terms of productivityeffects and skills requirements)?Impact on international competition: Is there a link between e-businessdevelopments and the scenario for international competition?Policy implications: Do the findings on these research questions above haveimplications for policy, for example in the fields of economic, competition or R&Dand innovation policy?The methodological framework of the SeBW builds upon the methodology established forthe preceding "e-Business W@tch" programme. It has been adapted to the new focus ofactivity, enabling the progress from monitoring "e-readiness" and "e-activity" to theevidence-based analysis of "e-impact".Data collectionThe study is based on a mix of data sources and methodologies, including primary datacollection, desk research and case studies. More specifically, information was collectedfrom the following sources:Sectoral e-Business Watch Survey (2007): The CRP industries was one of threesectors (besides the furniture and the steel industries) covered by the SeBW Survey onmanufacturing industries. 911 interviews were conducted with decision-makers incompanies from 7 EU countries and in the USA in the CRP sector. The SeBW Surveywas the main source for analysing the state of play in ICT adoption, B2B processintegration and automation. Detailed information about this survey is available in Annex I.16This was confirmed by most e-Business Watch sector studies, e.g. on ICT manufacturing,consumer electronics and on the pulp and paper industry (2006).19

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