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138Comunicar, 39, XX, 2012© ISSN: 1134-3478 • e-ISSN: 1988-3293
INVESTIGACIONES / RESEARCHl Jorge MoraSan Diego (USA) / Guadalajara (Mexico)Received: 23-01-2012 / Reviewed: 18-03-2012Accepted: 03-04-2012 / Published: 01-10-2012DOI: 10.3916/C39-2012-03-04The Analysis of Interactive Media andDigital Culture - Hypermedia Literacy inPeru and BoliviaMedios interactivos y cultura digital: Alfa betización hipermedia en Perú y BoliviaABSTRACTThis paper compiles data on how the use of hypermedia, interactive multimedia and interfaces have changed theclassical dynamics of human communications and education to create a new paradigm. This paradigm originates inthe interface since it allows multidirectional and multimedia communications through interactions with the elementsof which it is composed. This research describes the different aesthetic, narrative, emotional and value elements thatare integrated within the cultural hypermedia interfaces. These hypermedia elements are fundamental componentsto be taken into account in the creation of educational interactive media products. The communicative functions areinterchangeable between sender-receptor, author-reader-author, creator-user, professor-student... thanks to theintroduction of multimedia interactive expressions and technological instruments that allow several types of interactions.This flexible functionality generates new communicative as well as dramatic models of interactive narrative,where the interaction of receptors-senders and reader-authors with the narrative actions occur at the character oravatar level. The interfacial aesthetic, narrative, emotional and value elements are studied, analyzed and describedin detail thanks to an innovative model of analysis that can be used to for the implementation and design of interactiveedutainment media products. The application of this model helped to create cultural content interfaces enabling notonly the development of interactive educational workshops in the USA, Peru and Bolivia for more than 200 students,but also multisensory and immersive communications with quality.RESUMENEl trabajo se centra en las formas en que interfaces multimedia interactivas e hipermedia han cambiado las dinámicasclásicas de la comunicación y educación humanas creando un nuevo paradigma. Éste se origina en la interfaz, alpermitir la multidireccionalidad comunicativa multimedia mediante la interacción con los elementos que la componen.Esta investigación describe los diferentes elementos estéticos, narrativos, emocionales y de valores integradosen las interfaces hipermedia culturales. Dichos elementos hipermedia son componentes fundamentales a tomar encuenta durante la creación de productos multimedia interactivos educativos. Las funciones comunicativas son cambiantesentre emisor-receptor: autor-lecto-autor, creador-usuario, profesor-alumno... gracias a la introducción deexpresiones multimedia interactivas e instrumentos tecnológicos que permiten distintos tipos de interacciones. Estaflexibilidad funcional genera nuevos modelos comunicativos así como dramáticos, de narrativa interactiva, donde lainteracción de los receptores-emisores, lecto-autores, con las acciones narrativas se produce a nivel del personaje oavatar. Los componentes estéticos, narrativos, emocionales y de valores de la interfaz son estudiados, analizados ydescritos en detalle gracias a un modelo innovador de análisis que sirve para la implementación y diseño de productosinteractivos lúdico-educativos inmersivos. La aplicación de este modelo ayudó a la creación de interfaces de contenidocultural, permitiendo desarrollar no solo talleres educativos interactivos en Estados Unidos, Perú y Bolivia paramás de 200 estudiantes, sino también una comunicación inmersiva multisensorial de calidad.KEYWORDS / PALABRAS CLAVEMedia literacy, innovative didacticism, design, interactivity, immersion, interactive communication, multimedia.Educomunicación, innovación didáctica, diseño, interactividad, inmersión, comunicación interactiva, multimedia.v Dr. Jorge I. Mora-Fernández is Professor & Researcher in the Monterrey Institute of Technology (CampusGuadalajara) (Mexico) and Collaborator at the «Labyrinth Project» of the University of Southern California (USA)(multiculturalvideos@gmail.com).Comunicar, n. 39, v. XX, 2012, Scientific Journal of Media Education; ISSN: 1134-3478; pages 139-149www.comunicarjournal.com
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