Comunicar 39-ingles - Revista Comunicar

142Comunicar, 39, XX, 20121, and contrasted with the model in Figure 2, whichincludes the new elements that the hypermedia communicationsystem integrates.The hypermedia interface can be located in thecenter of the cross in Figure 2 since it interconnectsand interexchanges all the communication elements:actors, expressions, representations and instruments.In the hypermedia communicative system, thepositions and functions of the communicators changeFigure 1. Elements of the Mass Media System of Communication(Source: Martín Serrano, 1982).Figure 2. Elements of the Hypermedia System of Communication.over time, when the communicative phenomenon isproduced through interactivity. The hypermedia interfaceallows this exchange of roles since it integratesmulti-sensorial expressions with different types of interactions.The actor looks forward to communicatinghis own representations through the interface, whether,he is communicating with an artificial intelligence(AI) system such as a one-player video game, or withother human actors, such as playing in a massive multiplayeronline game (MMOG). Afterwards, thereceptor actor decodes mentally and emotionally therepresentations contained in the multimedia expressionspresented through the interface. Then, the differentialmoment of the interactive communication iswhen the motivated actor decides to activate the multidirectionalsystem of communication, using his interactionsover the hypermedia interface, and coding hisown representations to communicate them to a newreceptor, a.k.a. reader-author, student-professor, author-reader,or the first sender. The most characteristicmoment is when the exchange of roles between actorsoccurs: the sender becomes the receptor and viceversa. If this main characteristic of the hypermedia systemis taken into account in the pedagogical developmentof new and interactive media materials, classesand courses, future generations will be more able toparticipate in their own learning processes, thus producingbetter objective results. In that sense, the hypermediasystem is ideal for the construction of culture,since it can be an open system for the exchange anddiscussion of ideas.The differential characteristic of hypermedia communicationis not only the exchange of functions betweenthe actors of communication as a result of thetechnological tools, but also the fusionof traditional communications mediaand digital computing technology(Manovich, 2001: 25), all that allowsfor a new system of communicationthat is interactive and multimedia. Anytype of expression is potentially able tobe used. That is why the multimediaaspect is the one that, with the interactivity,better defines the hypermediacommunication system.A diagram, based on the differenteducational and communicative experiencesanalyzed using hypermediainterfaces, has been created for describingthe elements and systems thatparticipate in the interactive communications.Presented in Figure 3, it synthesizesin a general, iconographic and schematic wayall the elements and systems that interact with and withinthe hypermedia communication system. It gives usa clear overview of the original aspects of the hypermediacommunication system and how it configures anew model of communication and system of interactions.2.3. Methods applied to analyze the interactivenarrativeThere is a new dramatic theory for interactivenarrative systems developed in several schemas byMateas (Wardrip-Fruin & Harrigan, 2004: 22), seeFigures 4 and 5. The immersion or the mediatoryidentification is generated in the hypermedia communicationthrough the interaction with the character orthrough the actions of the reader-author. All the followingexpressive elements can be interactional; it ispossible to do an expressive communicative interactionabout them. However, within the hypermediacommunication system, it is at the level of the characterand the actions that the avatar, the reader-author orplayer, materializes the expressive interaction, theimmersion or the mediatory identification. That is whythe expressive elements that appear in the interface are© ISSN: 1134-3478 • e-ISSN: 1988-3293• Pages 139-149