Local Transport Plan 3 - Worcestershire County Council

Work with operators and infrastructure providers (such as Network Rail) to improve infrastructureand services to make passenger transport more accessible and attractive to users and increase travelchoice, particularly in congested urban areas and along high demand inter-urban links, such thatjourney time reliability for all modes of transport are improved, thereby controlling transport costsand supporting improved economic performance (see the Integrated Passenger Transport Policy)Improve integration between passenger transport services and systems, particularly in terms ofticketing, helping to make passenger transport more attractive to users and increase travel choice,particularly in congested urban areas and along high demand inter-urban links, such that journeytime reliability for all modes of transport are improved, thereby controlling transport costs,supporting improved economic performance and reducing the need for public subsidy (see theIntegrated Passenger Transport Policy)Prioritise limited funding towards improving the transport infrastructure and services and reducingtransport costs along the busiest /most used transport corridors and in congested urban areas, suchthat the Worcestershire economy obtains the greatest benefits from investment (for more details,see the Transport Asset Management Plan)Deal with 'pinch points' on Worcestershire's transport networks, to ensure the efficient movementof people and goods around Worcestershire (see Network Management Plan Integrated PassengerTransport, Cycling and Walking and Public Realm Policies)Use the local media and modern technologies to communicate dynamic travel information andmarketing campaigns to the public, to encourage efficient use of the network through walking,cycling and passenger transport and reduce congestion and transport costs (Smarter ChoicesPolicy)Increase travel choice and promote modal shift towards walking, cycling and passenger transport,particularly in the busiest /most used transport corridors and congested urban areas. (See theSmarter Choices Policy)Continue to facilitate the Worcestershire Freight Partnership (Multimodal Freight Policy)Promote more efficient operation and movement of freight, through exploring consolidation andstorage opportunities (Multimodal Freight Policy)