National Occupational Standards for Fundraising - Skills - Third Sector

SFT F11Develop and implement a plan for legacy fundraisingOverviewThis standard is about raising funds through the promotion and solicitation oflegacies. You will need to plan your approach to achieve the fundraisingobjectives for which you are responsible. Good planning is essential andrequires a great deal of attention at an early stage. This is especially the casein legacy fundraising as legacy gifts are typically the product of a very long termassociation between an individual and an organisation.The fundraising cycle has four key phases – research, plan, implement andreview – all of these must be considered as you develop a clear and achievableplan to generate legacy support, consulting with colleagues and otherstakeholders where possible. It will cover how you are going to identifyprospective legators or audiences, the communication and fundraisingmethods you will use, your resource requirements and what you expect toachieve as a result. In this context you will not be able to assess the quality ofyour work by the income you generate, but will need to incorporate a variety ofother metrics. It is likely that your plan will form part of your organisation’soverall fundraising strategy.There are two elements1 Plan legacy fundraising activity2 Implement legacy fundraising activityThis standard is appropriate for people responsible for developing anddelivering operational plans to support the implementation of yourorganisation’s overall fundraising strategy.PerformancecriteriaPlan legacy fundraising activityYou must be able to:29 | P a g eP1P2P3P4P5P6clarify the scope of your responsibilities, what is expected of you interms of targets and how performance will be measuredreview the legacy environment, identify trends, critical issues and givingpatterns that may impact on achieving fundraising objectivesconduct a review of the performance of past legacy promotion andfundraising activity within your organisation to inform future activityestablish a timescale, objectives and metrics for the legacy fundraisingplan in line with organisational requirementsconduct research into potential legators and identify suitableprospects or segments that fit with your fundraising objectivesselect appropriate communication and solicitation strategies, and work