National Occupational Standards for Fundraising - Skills - Third Sector

You need to know andunderstand:Sector specificK11K12K13K14K15performance indicators or measures applicable to fundraisingthe interpretation of published accounts and management accountingreportsthe distinction between restricted, unrestricted and designated fundslegislation, regulations and codes of practice applicable to monitoringfundraising strategyexternal benchmarking tools, where they existGeneralYou need to know andunderstand:K16K17K18K19the importance of monitoring and evaluating and their impact on shorttermand long-term financial performancethe importance of consulting with colleagues and other stakeholders indeveloping indicators and measuresprinciples and practice of providing constructive feedback to othersthe importance of promoting the success of fundraising activities andprogrammesAdditional InformationGlossaryAnalytic tools can be used to evaluate or analyse the performance offundraising, including tools such as1 total net income raised2 benchmarking performance against that of competitors or market leaders3 social return on investment.Performance indicators applicable to fundraising include1 return on investment models2 post investment appraisals3 actual performance versus objectives4 Recency Frequency Monetary values5 donor lifetime value models6 retention or attrition ratesRestricted or unrestricted funds refer to any conditions that may be placedon funds raised by the organisation. A donor can place a restriction on theirgift by stating that it can only be used to fund a specific project or activity.These funds are known as restricted. Unrestricted funds can be freely spentby the Trustees in furtherance of the charity’s objects.66 | P a g e