National Occupational Standards for Fundraising - Skills - Third Sector

Knowledge andunderstandingContext specificYou need to know andunderstand:K1K2K3K4K5K6K7K8K9K10the aims, ethics, culture, past history and mission of your organisation,its impact and case for supportthe deadlines and scope of your workthe resources at your disposal includingK3.1 staffK3.2 volunteersK3.3 timeK3.4 moneyK3.5 specialist advicethe fundraising market in which the organisation operatesthe organisation's actual or potential supporter base and their needsand expectationsthe organisations actual or potential competitors and collaboratorsnew and available fundraising opportunitiescolleagues and other key stakeholders, their needs, objectives andexpectationsprocesses for consultation and approval within the organisationsources of information that can aid monitoring and evaluationYou need to know andunderstand:Sector specificK11K12K13K14K15K16K17K18key fundraising or marketing strategies such asK11.1 overall directionK11.2 segmentationK11.3 positioningK11.4 brandingK11.5 fundraising activitiesthe different methods available to raise funds and resources, theiradvantages and disadvantages and the relative performance of eachmodels of individual and organisational giving behaviourhow giving behaviour may be influenced by the way the case forsupport is presentedthe impact of legislation, regulation and codes of practice onfundraising activity and where to seek information regarding theseissueshow to commission and interpret primary fundraising researchhow to interpret secondary sources of fundraising datakey fundraising measures, how to calculate and interpret them58 | P a g e