A <strong>Roadmap</strong> <strong>for</strong> <strong>Branding</strong> <strong>Dublin</strong>, A <strong>Discussion</strong> <strong>Paper</strong> <strong>2012</strong>Central Statistics Offi ce (CSO), (<strong>2012</strong>). Goods Exports and Imports. Stationary Offi ce <strong>Dublin</strong>. Available at:Creative <strong>Dublin</strong> Alliance, (2011). Discovering <strong>Dublin</strong>’s Identity <strong>–</strong> Who do we want to be?. Available at: Cudden, J., O’ Leary H., Mercer, (2010). Quality of Living: <strong>Dublin</strong> in the International Context Summary ofMercer Benchmarking Report and Report of Workshop. Available at: Cushman & Wakefi eld, (2011) European Cities Monitor (ECM).Available at: Davenport, F., (2008). <strong>Dublin</strong> City Guide. Lonely Planet. 8 th Ed.Devitt, A., (2009). Our Cities: Drivers of National Competitiveness. Forfas. National Development Council.Department of Enterprise, Trade and Employment, (DETE), (2010). Trading and Investing in a Smart Economy:A Strategy and Action Plan <strong>for</strong> Irish Trade, Tourism and Investment to 2015. Department of Enterprise, Tradeand Employment.Department <strong>for</strong> Jobs, Enterprise and Innovation, <strong>2012</strong>. Action Plan <strong>for</strong> Jobs.Dirks, S., Keeling, M and Gurdgiev, C., (2010), Smarter cities <strong>for</strong> smarter growth <strong>–</strong> How cities can optimizetheir systems <strong>for</strong> the talent-based economy. Executive Report <strong>for</strong> IBM Institute <strong>for</strong> Business Value. IBM GlobalBusiness Services.Dirks, S., Keeling, M and Lyons, R., (2007). Economic Development in a Rubik‘s Cube World. ExecutiveReport <strong>for</strong> IBM Institute <strong>for</strong> Business Value. IBM Global Business Services.Dogpatch Labs, (<strong>2012</strong>). Available at: <strong>Dublin</strong> Airport, (<strong>2012</strong>). Facts and Figures. Available at: <strong>Dublin</strong> Chamber of Commerce, (<strong>2012</strong>). The World is Not Flat <strong>–</strong>A Case <strong>for</strong> City Regions. Available at: <strong>Dublin</strong> City Council and Design Twentyfi rst Century. (2010). Love the City. Discovery Phase, Designing <strong>Dublin</strong>:Learning to Learn.<strong>Dublin</strong> City University, (<strong>2012</strong>). Generation 21. Available at: <strong>Dublin</strong>ked, (<strong>2012</strong>). Available at: Economist Intelligence Unit (EIU), (<strong>2012</strong>). Hotspots <strong>–</strong>Benchmarking Global City Competitiveness. Citi.Available at: 80
A <strong>Roadmap</strong> <strong>for</strong> <strong>Branding</strong> <strong>Dublin</strong>, A <strong>Discussion</strong> <strong>Paper</strong> <strong>2012</strong>Economist Intelligence Unit (EIU), (<strong>2012</strong>). Investing in Ireland <strong>–</strong> A Survey of Foreign Direct Investors.Matheson Ormsby PrenticeEducation Ireland. (2011) Education Ireland Student Survey.Emigrant Advice Network (EAN), (<strong>2012</strong>). How many Irish people live abroad? Available at: Enterprise Ireland, (2011). Enterprise Ireland Annual Report and Accounts. Available at: http;//www.enterprise-ireland.com/EI_corporate/en/News/PressRelease/<strong>2012</strong>-Press-Release/Enterprise-Ireland-Announces-Record-Exports-of-%E2%82%AC15-2bn-In-2011.html>Enterprise Ireland, (2011). International Students in Higher Education in Ireland 2011. Prepared by Education inIreland.Enterprise Ireland, (<strong>2012</strong>). Start in Ireland and take on the world <strong>–</strong>Six reasons your start-up should be inIreland. Available at: Ernst & Young, (2011). Annual Globalisation Index <strong>–</strong> Ireland replaces Singapore as the ‘most globalisedwestern economy’. Available at: Enterprise Ireland (<strong>2012</strong>) Annual Report and Accounts 2011Folkard, C., (1999). DK Eyewitness Travel <strong>Dublin</strong>. Dorling Kindersley Limited, London.EUROCITIES. 2010. A Shared Vision on City <strong>Branding</strong> in Europe. EUROCITIES Brussels Offi ce. Available atFinancial Times, (<strong>2012</strong>) Foreign Direct Investment (FDI) Markets. Available at: Foreign Direct Investment (FDI), (<strong>2012</strong>). FDI Benchmark. Available at: .FutureBrand, (2011). Future Brand 2011-<strong>2012</strong> Country Brand Index. Available at: 81
- Page 5 and 6:
ContentsExecutive Summaryv1. Introd
- Page 7 and 8:
A Roadmap for Branding Dublin, A Di
- Page 9 and 10:
A Roadmap for Branding Dublin, A Di
- Page 12 and 13:
A Roadmap for Branding Dublin, A Di
- Page 14 and 15:
A Roadmap for Branding Dublin, A Di
- Page 16 and 17:
A Roadmap for Branding Dublin, A Di
- Page 18 and 19:
Timeline:It is suggested that the A
- Page 20 and 21:
A Roadmap for Branding Dublin, A Di
- Page 22 and 23:
A Roadmap for Branding Dublin, A Di
- Page 24 and 25:
A Roadmap for Branding Dublin, A Di
- Page 26 and 27:
A Roadmap for Branding Dublin, A Di
- Page 28 and 29:
A Roadmap for Branding Dublin, A Di
- Page 30 and 31:
A Roadmap for Branding Dublin, A Di
- Page 32 and 33:
A Roadmap for Branding Dublin, A Di
- Page 34 and 35:
A Roadmap for Branding Dublin, A Di
- Page 36 and 37:
A Roadmap for Branding Dublin, A Di
- Page 38 and 39:
A Roadmap for Branding Dublin, A Di
- Page 40 and 41:
A Roadmap for Branding Dublin, A Di
- Page 42 and 43:
A Roadmap for Branding Dublin, A Di
- Page 44 and 45:
A Roadmap for Branding Dublin, A Di
- Page 46 and 47:
A Roadmap for Branding Dublin, A Di
- Page 48 and 49:
A Roadmap for Branding Dublin, A Di
- Page 50 and 51: A Roadmap for Branding Dublin, A Di
- Page 52 and 53: A Roadmap for Branding Dublin, A Di
- Page 54 and 55: A Roadmap for Branding Dublin, A Di
- Page 56 and 57: A Roadmap for Branding Dublin, A Di
- Page 58 and 59: A Roadmap for Branding Dublin, A Di
- Page 60 and 61: A Roadmap for Branding Dublin, A Di
- Page 62 and 63: A Roadmap for Branding Dublin, A Di
- Page 64 and 65: A Roadmap for Branding Dublin, A Di
- Page 66 and 67: Figure 5: A Mind Map of Dublin’s
- Page 68 and 69: A Roadmap for Branding Dublin, A Di
- Page 70 and 71: A Roadmap for Branding Dublin, A Di
- Page 72 and 73: A Roadmap for Branding Dublin, A Di
- Page 74 and 75: A Roadmap for Branding Dublin, A Di
- Page 76 and 77: A Roadmap for Branding Dublin, A Di
- Page 78 and 79: A Roadmap for Branding Dublin, A Di
- Page 80 and 81: A Roadmap for Branding Dublin, A Di
- Page 82 and 83: A Roadmap for Branding Dublin, A Di
- Page 84 and 85: A Roadmap for Branding Dublin, A Di
- Page 86 and 87: A Roadmap for Branding Dublin, A Di
- Page 88 and 89: A Roadmap for Branding Dublin, A Di
- Page 90 and 91: A Roadmap for Branding Dublin, A Di
- Page 92 and 93: A Roadmap for Branding Dublin, A Di
- Page 94 and 95: A Roadmap for Branding Dublin, A Di
- Page 96 and 97: A Roadmap for Branding Dublin, A Di
- Page 98 and 99: A Roadmap for Branding Dublin, A Di
- Page 102 and 103: A Roadmap for Branding Dublin, A Di
- Page 104 and 105: A Roadmap for Branding Dublin, A Di
- Page 106 and 107: A Roadmap for Branding Dublin, A Di
- Page 108: 10 Steps toDublin’s Brand1Engage