CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper

A Roadmap for Branding Dublin, A Discussion Paper 2012INFO BOX: Ireland’s specific advantage: Access to the EU“Ireland’s ‘unique selling proposition’ is a bundle of four factors attractive to investors. Accessto EU markets is one. The corporate tax infrastructure is another. Ireland is also recognisedas a stable environment that prioritises the ease of doing business. And access to skills, bothdomestic and from across the EU, is a competitive strength and one that is likely to growin importance as skills-driven international services comprise a larger share of trade andinvestment.” 86 – Economist Intelligence Unit (EIU)“Our decision to locate AXA Global Distributors in Dublin was down to the track record andsuccess of our other operations in Ireland, the availability of highly educated graduates withlanguage skills and the access Ireland provides us to EU markets.” 87INFO BOX: The International Financial Services Centre 88The International Financial Services Centre (IFSC) is one of the majoreconomic success stories of Dublin and Ireland. It is located in the docklandsarea of Dublin and contributed 7.4% to the Irish GDP in 2009, with over32,700 employed by over 500 companies. Two thirds, or 22,000, of thesejobs were based in Dublin. 89 . Despite the economic downturn and problemsin the domestic fi nancial sectors employment, activity in the IFSC hasremained stable over the past 3 years. The main activities of the IFSC includeasset fi nancing, banking, captive insurance and reinsurance, corporatetreasury, fund administration and management, life insurance and securitiestrading.> More than 50% of the world’s leading fi nancialservices fi rms have subsidiaries there> Half of the world’s fl eet of leased aircraft> The investment fund industry represented 11% of total shares/units in issue by euro area funds, (31 March 2011) 90> The largest provider of cross border insurance in theEU with €16.4 billion in premiums in 200986 Economist Intelligence Unit (EIU), A Survey of Foreign Direct Investors, 201287 Matthieu André, Joint Managing Director of AXA Global Distributors88 Finance Dublin Magazine, 201189 Accenture, The International Finances Services Sector Report , 201090 Finance Dublin Magazine, 201153