CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper

A Roadmap for Branding Dublin, A Discussion Paper 2012> Increase the visitor and tourism competitiveness of the city> Enhance the profi le of Brand Dublin andenhance the quality of life for residents> Encourage private sector involvement in the bidding/staging of major international events> Provide a streamlined process that will enable event organisersto deliver approved safe and successful events and festivalsINFO BOX: Pivot DublinPivot Dublin was a joint venture between the four local authorities of thegreater Dublin area to formulate Dublin’s bid to be World Design Capital in2014. The World Design Capital is an initiative of the International Council ofSocieties of Industrial Design to focus on design’s impact on urban spaces,economies and citizens, allowing cities to feature their accomplishments inattracting and promoting innovative design. Dublin’s bid was successful inreaching the fi nal shortlist along with Bilbao and Cape Town, a considerableachievement as fi fty-six cities bid for the title, including major cities such asBeijing.The Dublin bid was termed ‘Pivot Dublin, Turning Design Inside Out’ whichexpanded the vision of design to include fashion, video, photography, fi lm anddigital media, as well as traditional features such as architecture and graphicdesign. The strategy was developed under four themes; Connecting Cities,Making Cities Flow, Making Cities Lighter and Making Cities Smile, with seedprojects proposed under each theme.Pivot Dublin has been praised for taking an inclusive approach, involving thecollaboration between many partners, and for being focused on people andtheir needs. Pivot Dublin raised awareness of Dublin’s design assets and theconsiderable design talent located here. Furthermore, it has prepared a visionof design for Dublin that can be carried forward into the future.74