CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper
CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper
CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper
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ContentsExecutive Summaryv1. Introduction 12. Global to Local 72.1 Global Trends 72.2 What is City <strong>Branding</strong> and what are other Cities Doing? 92.3 Irish Context 112.4 <strong>Dublin</strong> Context 143. <strong>Dublin</strong>’s Story 194. The <strong>Dublin</strong> <strong>Branding</strong> Project 254.1 Objectives of the Brand 254.2 Who is Leading on the Development of <strong>Dublin</strong>’s Brand? 264.3 Events and Timeline 304.4 A Vision <strong>for</strong> <strong>Dublin</strong> 324.5 <strong>Dublin</strong>’s Target Markets and Audiences 364.6 The Formulation of the <strong>Dublin</strong> Brand 425. <strong>Dublin</strong>’s Top Assets 455.1 <strong>Dublin</strong>’s Leading Asset <strong>–</strong> Its People 475.2 City of Innovation 495.3 World Leading Investment and Business Location 525.4 Dynamic and Educated Talent 545.5 Openness and Diversity 545.6 A Competitive City Infrastructure 555.7 Distinct Urban Character with a Vibrant City Centre 575.8 A Wealth of Creativity and Cultural Activity 595.9 At the Heart of Ireland, and the Centre of the World 61
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