CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper

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A Roadmap for Branding Dublin, A Discussion Paper 2012> €1.9 trillion in funds administered in its investmentfunds sector (December 2010) 915.4 Dynamic and Educated Talent“People are the real wealth of a nation.” 92The 2012 IMD World Competitiveness results showing Ireland ranks fi rstfor availability of skilled labour 93 , while the Economist Intelligence Unit (EIU)rankings on competitive cities, commissioned by Citi, ranks Dublin as thetop global city for human capital. 94 While the Irish are renowned as dynamicand talented workers, a key factor in Dublin’s talent rankings is that it is adestination for international talent. In particular, high-tech industries demandmore talented workers then the Irish workforce can supply.Dublin is a city that competes strongly for talent and it has particularspecialism’s that require skills from all across the globe. It is also clear thatDublin’s capacity to attract international investment is increasingly linked toits ability to attract talent. Companies with headquarters in Dublin, such asFacebook and Google, talk about the importance of a diverse and skilledworkforce and multilingual skills as being key attractors.“Competition for Foreign Direct Investment is signifi cantly increasing and the availability ofskilled labour is, amongst other things, one of the main deciding factors when companies arechoosing a location for their overseas investments. The fact that Ireland continues to lead theway in availability of skilled labour adds signifi cantly to our reputation as a host for FDI.” 955.5 Openness and DiversityDublin is a vibrant cosmopolitan and multicultural city. In the past betterknown as a source of emigration, Dublin has recently become renownedas a migration destination. Dublin has large Polish, Chinese and Africancommunities enhancing its global connections and leading it to be atruly global city. In 2006 17 percent of Dublin’s population were non-Irishnationals. 9691 Finance Dublin Magazine, 201092 United Nations Development Programme (UNDP), Human Development Report, 201093 Institute of Managing Directors (IMD), 201294 Citi, Hotspots –Benchmarking Global City Competitiveness, 201295 Barry O’Leary, CEO, IDA Ireland96 Demographic Trends in Dublin, 201254
A Roadmap for Branding Dublin, A Discussion Paper 2012“Dublin has a laid back, relaxed and chilled atmosphere, a multiculturalmodern city that hasn’t yet lost its character and soul”– Your Dublin Your Voice panelIreland’s history of emigration and tradition of travelling and working abroadhas led to widespread acceptance of migrants. The Global Creative CityIndex ranked Ireland second for tolerance and openness to ethic and racialminorities. 97 Dublin hosts many events celebrating the heritage of its residentsincluding the Chinese New Year Festival, Africa Day, the Festival of RussianCulture and a Japanese Hanami Festival, meaning that not only are the city’smigrant communities accepted, they are celebrated.“Dublin is now a culturally diverse and cosmopolitan city with over 150 nationalities livinghere.” 98Recently there has been increased recognition of the valuable role ofmigrants in the workforce. Many of Dublin’s growing industries, particularlythe ICT and fi nancial services sector, are dependent upon skilled migrants tofi ll certain positions, while an increasing number of job vacancies seek fl uencyin a foreign language. This availability of a foreign talented workforce has inpart led to Ireland being ranked fi rst for Human Capital in the recent Citi / EIUGlobal City Competitiveness Index 2012. 99The Irish diaspora have strengthened Dublin’s international connections. Nowtoo, the city’s multiculturalism can lead to new international connections,allowing the city to become a more attractive destination for investment,tourism and migrants.“With over 60-plus languages spoken here in Google (Dublin). Ireland is good at supportingmulti-lingual, multicultural and multi-currency business.” 1005.6 A Competitive City InfrastructureThroughout the Celtic Tiger years there was extensive investment in theupgrade of infrastructure assets throughout Ireland and Dublin, while thecity’s potential as a test bedding location for new technologies will see newinfrastructural assets and effi ciencies develop.97 Global Creativity Index, 201198 Central Statistics Offi ce (CSO), Census 200699 Economist Intelligence Unit (EIU). Benchmarking Global City Competitiveness, 2012100 Nelson Mattos, the vice president of Engineering at Google Europe55
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