CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper

A Roadmap for Branding Dublin, A Discussion Paper 2012INFO BOX: Selection of Dublin’ Quotes“Decadent, delightful and full of surprises, Dublin packs a punch that, delivered correctly, willleave you reeling but still wanting more. That’s big talk for a small capital”…”A city whosesoul and sociability makes it the most charismatic of all capitals.” 39“A transformed city since the days of O’Casey and Joyce, Ireland’s capital may have replacedits legendary tenements with modern buildings, but its essential spirit remains intact.” 40“Investment in a brand is a must for those wishing to compete in today’s highly competitivedestination economy…those without a clear and coherent brand will get lost in the crowd.” 41“Dublin has the diversity and energy of a young and vibrant 21 st centurycity.” – Your Dublin Your Voice panel“[I like] its multiculturalism, while maintaining an inherent Irish character.”– Your Dublin Your Voice panel“Dublin is a vibrant international city with a small town feel.”– Your Dublin Your Voice panel39 Dublin City Guide, Lonely Plant, 200840 Fodor’s Dublin’s 25 Best, 201141 Anholt, Beyond the Nation Brand, 201117