CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper
CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper
CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper
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Figure 6: Touch Points to Deliver on <strong>Dublin</strong>’s brand 108PRAdvertisingDirect MailPost-Vital /Post-DecisionWebsiteWord ofMouthPost-Vital /Post-Decision<strong>Dublin</strong>’sBrandPRSignagePhotos andMemoriesDuring Visit /While Making DecisionAirportsTransportationEnvironment108 Adapted from Chief Executive Offi cers (CEOs) <strong>for</strong> Cities, <strong>Branding</strong> Your City, 2006