CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper
CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper
CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper
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A <strong>Roadmap</strong> <strong>for</strong> <strong>Branding</strong> <strong>Dublin</strong>, A <strong>Discussion</strong> <strong>Paper</strong> <strong>2012</strong>6 Priority Action AreasA number of measures should be taken in order to successfully implement abrand <strong>for</strong> <strong>Dublin</strong>. Ten priority action areas have been suggested.6.1 Engage with the People of <strong>Dublin</strong>A message that is consistently echoed throughout all the researchundertaken is that it is <strong>Dublin</strong>’s people and their capacity <strong>for</strong> creativity andinnovation that are <strong>Dublin</strong>’s strongest ‘brand assets’. The people of a city arealways the strongest ambassadors of its brand, but when the brand is thepeople and their creativity, how those people engage with, inspire and givevibrancy to the brand will be a defi ning characteristic of the city’s uniquenessand an expression of its value.Existing channels of engagement, such as <strong>Dublin</strong>’s elected representatives,alongside established networks, will prove vital in developing commitmentand communicating the brand’s message. The development of new andinnovative ways of engaging with residents, such as the Uniquely <strong>Dublin</strong>competition and the Your <strong>Dublin</strong> Your Voice panel, will in<strong>for</strong>m and contributeto the brand over time.INFO BOX: Uniquely <strong>Dublin</strong>, An International Competition To Re-Assert <strong>Dublin</strong>’s Identity In A Positive Way.In October <strong>2012</strong> as part of the <strong>Branding</strong> Project and in association with anumber of partners, including <strong>Dublin</strong> City Council, the Little Museum of<strong>Dublin</strong> and a coalition of private and public stakeholders, a major internationalcompetition will be launched that invites people from <strong>Dublin</strong>, Ireland andthe international community to submit their creative expression of what isunique about <strong>Dublin</strong>. The competition is being designed to build on <strong>Dublin</strong>’sinternationally renowned creative talents across literature, animation, fi lm,design, music, visual arts, as well as its resident’s humorous and often frankoutlook on life. As well as the promise of international exposure, the <strong>Dublin</strong><strong>Branding</strong> Project will use the content generated to communicate <strong>Dublin</strong>’sidentity in a truly unique way.63
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