CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper

A Roadmap for Branding Dublin, A Discussion Paper 2012INFO BOX: UNESCO City of LiteratureDublin has a rich literary tradition producing many giants of the literary world.Ireland has produced four recipients of the Nobel Prize for literature (GeorgeBernard Shaw, W.B. Yeats, Samuel Beckett and Seamus Heaney) and fourwinners of the Man Booker Prize (Iris Murdoch, Roddy Doyle, John Banvilleand Anne Enright). Refl ecting this rich tradition in 2010 Dublin was awardedthe permanent designation of being a UNESCO City of Literature. Dublinhas not only produced many great writers, but has featured heavily in theircreations. Visitors can roam the streets and visit the settings of many notableworks, including those of James Joyce, Patrick Kavanagh, and Flann O’Brien.Joyce’s most famous work ‘Ulysses’ is each year recreated on Bloomsdaywhen it is not uncommon to see revelers dress in period costume and drivevintage cars in their reenactment of the route that Leopold Bloom took on the16 th June 1904. The city is also home to the prestigious International IMPACDublin Literary award, one of the richest literary prizes in the world.INFO BOX: Temple BarTemple Bar is Dublin’s premier cultural and entertainment quarter located inthe heart of the city. It is a vibrant area that hosts many of the city’s culturalinstitutions and organisations as well as diverse range of restaurants, pubs,shops and street entertainment offerings in a distinctive urban quarter.Characterised by its narrow, cobbled, pedestrian friendly streets, it attractsover 50,000 people on a daily basis, and has over 450 businesses, 50cultural institutions and is home to over 3,000 residents. It is estimated thatthe cultural businesses in Temple Bar brought €50 million in revenue in 2011and provided 700 equivalent full-time jobs 104 .104 The Irish Times, 201260