CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper

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10 Steps toDublin’s Brand1Engage with the People of Dublin2Develop the Collaboration Model3Agree the Vision4Engage in the Regular Monitoring of our International Position5Build Upon Dublin’s Assets and Address the Challenges6Effectively Communicate the Brand7Enhance the Tourism Product8Engage in Internationalisation9Seek International Events and Designations10Design the Dublin BrandE. edu@dublincity.ie T. +353 1 222 2141 www.creativedublinalliance.ie
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ContentsExecutive Summaryv1. Introd
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A Roadmap for Branding Dublin, A Di
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Timeline:It is suggested that the A
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CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper

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