CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper

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A Roadmap for Branding Dublin, A Discussion Paper 2012Martin Prosperity Institute, (2011) Creativity and Prosperity: The Global Creativity Index.McCall, B., (2011). Innovation Dublin –A Special 64-page Guide to this Years Innovation Dublin Festival. UrbanAttraction. Irish Times.Northover, J., (2010). A Brand for Belfast: How can branding a city infl uence change?Macmillan Publishers Ltd.Levine, E., (2010). Dublin Day by Day. Frommer’s> John Wiley & Sons. 2 nd Ed.OECD Development Centre, (2010). Perspective on Global Development Trends, Shifting Wealth.Place Branding and Public Diplomacy, (2009). Should Place Brands Be Simple? Editorial.Palgrave Macmillan Ltd.Place Branding and Diplomacy, (2008) Place Branding: Is marketing, or isn’t it? Editorial.Palgrave Macmillan Ltd.Kearns, P., Ruimy, M., (2010). Redrawing Dublin. Gandon Edition KinsaleThe Futures Academy, (2009). Dublin at the Crosswords.Exploring the Future of the Dublin City Region. Final report.Sirr, L., (2011). Dublin’s Future – New Visions for Ireland’s Capital City. The Liffey Press.Urban Forum. (2008). TWICE THE SIZE? Inagineering the Future of Irish Gateways.Van Egeraat, C., O’Riain, S., Kerr, A., (2009). Bridging Digital Ecosystems Research to Regional Developmentand Innovation in the Knowledge Economy. Opaals Project.Walsh, C., McNicholas, E. Urban Environment Project Digital Atlas.Your Dublin Your Voice. Available at The Futures Academy, (2009). Dublin at the Crossroads – Exploring the Future of the Dublin City Region.Final Report.86
Formulation of the Dublin BrandFramed within aBRANDCollaborationModelUnderpinned ByBRAND VALUESDelivered BrandTasked to Deliverthe ObjectivesFriendlinessand WarmthInnovationandCreativityOpennessandDiversityEntrepreneurialSpiritAchieved throughAttractInvestmentSeekInternationalEvents andDesignationsEngage withthe people ofDublinEstablish TheCollaborationModelPromote toExportMarketsPlace fordoingBusinessObjectivesof theBrandAttractTalent andInternationalStudentsGrowTourismEngage inInternationalisationDesign theDublin BrandActions toDeliver for theBrandEnhance theTourismProductAgreethe VisionEngage inRegularMonitoring of ourInternationalPositionBuild uponDublin’s Assetsand address theChallenges
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ContentsExecutive Summaryv1. Introd
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A Roadmap for Branding Dublin, A Di
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Timeline:It is suggested that the A
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Page 56 and 57: A Roadmap for Branding Dublin, A Di
Page 66 and 67: Figure 5: A Mind Map of Dublin’s
Page 108: 10 Steps toDublin’s Brand1Engage
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CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper

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