CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper

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A Roadmap for Branding Dublin, A Discussion Paper 2012In terms of transport infrastructure, Dublin is now situated on the centralnexus of Ireland’s motorway network, allowing quick access to the rest of thecountry.> The 2012 Inrix Scorecard ranked Ireland the least congested out of 13European countries and Dublin 90 th out of 94 cities for congestion. 101> Dublin Airport is one of the 10 busiest airports in Europe with anoffering of 171 different routes 102 and has seen the addition of anew high quality terminal building. Dublin Port has had a seriesof upgrades and a new cruise terminal is being planned, whilethe Dublin Port Tunnel has relieved congestion in the city centreby providing a direct route from the port to the M1 motorway.Public transport has also been improved: the Enterprise rail service connectsDublin and Belfast, the Luas light rail network was developed and is currentlybeing expanded, while plans for two metro lines for Dublin have beenprepared, and the Dublin Bikes scheme is a resounding success.The city has seen an extensive upgrade of the business infrastructure assets.The former docklands area was redeveloped providing modern offi ce blockswith large fl oor spaces that have been popular for many large companies.The Convention Centre Dublin offers world class conference facilities and itslocation in the city centre gives it a competitive edge over international rivalswho have tended to locate in suburban areas.Throughout the city there has been a concerted effort to improve the urbanrealm with the provision of high quality iconic architecture. The Bord GaisEnergy Theatre designed by Daniel Liebskind and the Convention CentreDublin designed by Kevin Roche are both recent additions to the city, whilenew bridges across the river Liffey, such as the Samuel Beckett and JamesJoyce bridges designed by Santiago Calatrava, have provided greaterconnectivity between the north and south sides of the city centre with breathtakingvisual impact. A new strategic development zone has been preparedfor the Grangegorman area of the city that will see extensive new medical,educational and research facilities constructed right in the heart of Dublin.101 Inrix Scorecard, 2012102 Dublin Airport, , 201256
A Roadmap for Branding Dublin, A Discussion Paper 20125.7 Distinct Urban Character with a Vibrant City Centre“It’s nice and compact so that wherever you go you’ll always knowsomeone nearby.” – Your Dublin Your Voice panelThe international image and branding of a city is largely based upon the builtfabric which it possesses. As a compact, low-rise city, with an interesting mixof architectural styles, Dublin’s built environment provides a unique characterthat should be promoted.The city centre has many pubs, restaurants, galleries and museums thatcan be availed off, as well as iconic areas such as Trinity College and StStephen’s Green that provide urban oases. These wealth of amenities andfacilities are within walking distance of each other, allowing Dublin to be a citythat can be explored and experienced with ease by the many visitors which itreceives each year.“I like the general buzz and atmosphere in the city, be it driving through,shopping or going out.” – Your Dublin Your Voice panelKey to Dublin’s character is its urban and built fabric. A historic city, itsdevelopment has been characterised by the repeated replacement of its oldbuilding stock by new buildings in different architectural styles. SeventeenthCentury gabled “Dutch Billys” were replaced with the classical fl at parapets ofeighteenth century townhouses, which were in turn replaced over successiveperiods with commanding Victorian banks, modernist offi ce blocks, and late20 th century apartments.Yet, the street pattern laid out during the late eighteenth and early nineteenthcenturies has remained largely intact, and the Georgian period has been themost infl uential period in the development of the city. Broad, interconnectedstreets replaced the medieval network and the city centre was defi ned bythe construction of the Royal Canal to the north and the Grand Canal to thesouth.Dublin has a remarkably intact Georgian core streetscape and a network ofsquares that signifi cantly contribute to the character of the city. With othersignifi cant character areas including Dublin’s cultural quarter Temple Bar,Dublin Castle, St Stephen’s Green, and the city quays, visitors to the city canexperience the different periods of the city’s history by strolling through its57
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ContentsExecutive Summaryv1. Introd
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A Roadmap for Branding Dublin, A Di
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Timeline:It is suggested that the A
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Page 108: 10 Steps toDublin’s Brand1Engage
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CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper

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