CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper
CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper
CDA – A Roadmap for Branding Dublin 2012 – A Discussion Paper
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A <strong>Roadmap</strong> <strong>for</strong> <strong>Branding</strong> <strong>Dublin</strong>, A <strong>Discussion</strong> <strong>Paper</strong> <strong>2012</strong>INFO BOX: Dogpatch LabsFounded by Polaris Venture Partners to connect entrepreneurs and helpfounders conceive, launch and grow startups, Dogpatch Labs providesfacilities, support and a community <strong>for</strong> web entrepreneurs. Dogpatchcurrently has four locations, with <strong>Dublin</strong> being the only lab outside of the US.Currently over 100 companies are based globally in Dogpatch Labs, includingCoderdojo, Logentries, Scrazzl and Tito, which operate out of <strong>Dublin</strong>.Dogpatch’s <strong>Dublin</strong> labs have attracted over six €1 million investments in sixmonths of operation. 79INFO BOX: Test Bedding the Future“To participate actively in making the greater <strong>Dublin</strong> region a leader in innovation in the urbanenvironment … through collaboration between private, public and research partners withthe city region as a proving ground” From the Vision statement <strong>for</strong> <strong>Dublin</strong>ked, June2011 80The ambition is <strong>for</strong> the city is to leverage its high tech cluster and universitiesto use <strong>Dublin</strong> as a ‘test bed’ to create and design new products and services.With the development of new technologies the private sector has becomeincreasingly aware of the new services and effi ciencies it can bring to thepublic sector, such as in the more effi cient operation of cities. In order <strong>for</strong>these products and services to be developed they must fi rst be test beddedon existing infrastructure. <strong>Dublin</strong> hopes that through collaboration withmultinationals, SME’s, universities and the public sector the city can positionitself as the leading test bed <strong>for</strong> the development of innovative services andsolutions that tackle city challenges.For example, the IBM smart cities partnership was <strong>for</strong>mulated to increaseoperational effi ciencies of city systems, enabling better city management.IBM offers a range of technology products and services to help citiesdeliver services and manage resources more effectively, and its SmartCity Technology centre is based in <strong>Dublin</strong>. <strong>Dublin</strong> is the perfect size <strong>for</strong> thetrial of new services, and it has an interesting mix of old and new urbandevelopments.79 Dogpatch Labs, , <strong>2012</strong>80 <strong>Dublin</strong>ked, , <strong>2012</strong>51
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