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and the additional procedures needed in order to satisfy investors’ desires and also to give more support to market efficiency. Most of the finance theories are based on the conviction that individual investors behave in a rational approach and that all existing information is embedded in the investment cycle. The famous “Efficient Market Theory” makes two major predictions. The first prediction is concerned with the equilibrium price of securities, which assumes that prices of securities always strive towards the equilibrium price. In other words, financial assets have an intrinsic value based on the economic conditions, expected cash flows and level of risk, and the market price of the securities moves in accordance with the changes in the intrinsic value. The second prediction is concerned with the informational efficiency. According to this assumption, prices tend to adjust rapidly with the arrival of new information. As the new information arrives randomly past price changes do not predict the future price changes. But there are very few investors for whom the prediction is entirely correct: they are rational and reflection of new information is immediately and accurately transmitted on security prices as per the Efficient Market Theory. However, the theory does not consider the influence of human behavior in the investment process. From the view-point of behavioral finance, investors give different preferences to identical investment alternatives and under similar situation. II. OBJECTIVES 1. To ascertain the normative and informational conformity behavior of the investor 2. To ascertain the risk seeking behavior of the investor 3. To identify the motives and factors influencing investor equity investment 4. To analyze the level of satisfaction obtained by the Investors. 5. To suggest the ways and means for effective Operations of Indian stock market. III RESEARCH METHODOLOGY Research Methodology is a systematic way to solve research problem. It may be understood as a science of studying how research is done scientifically. It is a tool which helps to take decision in the absence of certainty. Sampling procedure The sampling procedure used is Simple random sampling method. A sample is a finite part of a statistical population whose properties are studied to gain information about the whole. When dealing with people, it can be defined as a set of respondents (people) selected from a larger population for the purpose of a survey. In statistics, a simple random sample is a subset of individuals (a sample) chosen from a larger set (a population). Each individual is chosen randomly and entirely by chance, such that each individual has the same probability of being chosen at any stage during the sampling process, and each subset of k individuals has the same probability of being chosen for the sample as any other subset of k individuals This process and technique is known as simple random sampling. A sample of 100 employees is collected by using simple random sampling method. METHODS OF DATA COLLECTION The data used for the study include both primary and secondary data Primary data: Primary data is fresh data collected for the first time. The researcher can obtain primary data either through observation or through direct communication with respondents in one form or another or through personal interviews. The questionnaire framed for this study was encompassed of close-ended questions. Secondary data: It was collected through company profile, journals, websites, annual report and other database of the company. All these data were helpful in carrying out the analysis www.theinternationaljournal.org > RJEBS: Volume: 02, Number: 09, July-2013 Page 14
TOOLS FOR ANALYSIS Based on the responses of the questionnaire, analysis has been carried out. Statistical methods such as Chi-square test of independence of attributes and Correlation have been used to uncover relationships among the variables. The following statistical tool are used for analysis and interpretation of data in the project • Chi-square test • Correlation analysis • Factor analysis • Anova IV. ANALYSIS AND INTERPRETATION TO FIND THE ASSOCIATION BETWEEN PREFERENCE TOWARDS INVESTMENT WITH LOW RISK AND PROTECTION OF INVESTMENT Null hypothesis, H0: There is no association between preference towards investment with low risk and protection of investment Alternate hypothesis, H1: There is association between preference towards investment with low risk and protection of investment Table No.1 Association between Preference towards Investment with Low Risk and Protection of Investment Value df Asymp. Sig. (2-sided) Pearson Chi-Square 15.986(a) 16 .454 Likelihood Ratio 15.786 16 .468 Linear-by-Linear Association 1.838 1 .175 N of Valid Cases 100 Inference: It is clearly reveals that there no such association preference towards investment with low risk and protection of investment since p value (0.001) > 0.05, accept H0. CORRELATION ANALYSIS TO FIND THE RELATIONSHIP BETWEEN ANNUAL INCOME AND BUYING MOTIVE Relationship between Annual Income and Buying Motive Table No. 2. Annual income and buying motive Cross tabulation Individual Annual Income Buying motive Individual Annual Income Pearson Correlation 1 .024 Sig. (2-tailed) .811 N 100 100 Buying motive Pearson Correlation .024 1 Sig. (2-tailed) .811 N 100 100 Inference From the analysis it is observed that there is a positive correlation between annual income and buying motive of securities as the value is .024. www.theinternationaljournal.org > RJEBS: Volume: 02, Number: 09, July-2013 Page 15
Page 2 and 3: Table of Contents Articles THE GLOB
Page 4 and 5: The capital market of a country can
Page 6 and 7: Figure 1: Components of Indian Fina
Page 8 and 9: esults as regards the stability of
Page 10 and 11: 10. Hasan, M., K., Haque, M., & Law
Page 12 and 13: In the first stage of development,
Page 14 and 15: References: 1. Krishnamacharyulu CS
Page 18 and 19: TO FIND THE RELATIONSHIP BETWEEN ST
Page 20 and 21: Table No.8: Association between Inv
Page 22 and 23: The foremost factor to be considere
Page 24 and 25: economic and social. Some people ma
Page 26 and 27: eliance, and transparency (Gain Raj
Page 28 and 29: loans/borrowings has been invested
Page 30 and 31: Pressure Nowadays, management is in
Page 32 and 33: includes the red flags that were ex
Page 34 and 35: sec110.01). However, it did establi
Page 36 and 37: The Impact of Macroeconomic Factors
Page 38 and 39: Bajaj 2.53 0.003 4.38 0.24 1.68 -0.
Page 40 and 41: Nestle 2012 ITC 2012 Q1 -0.28 -0.28
Page 42 and 43: Suzuki 2011 .22 1.82 1.91 1.87 1.99
Page 44 and 45: performance performance From the ab
Page 46 and 47: 7 FINDINGS Risk Return Analysis In
Page 48 and 49: 1. Review of Literature Table 1: Su
Page 50 and 51: Building on the Markowitz framework
Page 52 and 53: NFL -4064 -8453 -2516 -3477 -1995 -
Page 54 and 55: Ochsner Robert C (1995), “Welcome
Page 56 and 57: quality measures the outcome of ser
Page 58 and 59: Out of 207 respondents, 108 respond
Page 60 and 61: check-in counters was provided. Ade
Page 62 and 63: esources to the best utilisation in
Page 64 and 65: ABSTRACT The State-Enterprise Exper
Page 66 and 67:
Source: IE Singapore 2011/2012 Sing
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on a major property development pro
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given that the market at the time o
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Dunning, J. H., & Lundan, S. 2008.
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Table 1.Gross NPA of Nationalised B
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References 1.Internet Banking in In
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In addition, innovation implies inv
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esearch evidence by Mosey, Clare an
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26. Nonaka, I., & Takeuchi, H. (199
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Similarly each organization is face
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working capital management impacts
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TABLE.2. SCHEDULE OF CHANGES IN WOR
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INTERPRETATION: The current ratio s
Page 92 and 93:
INTERPRETATION: The working capital
Page 94 and 95:
(Net worth =paid capital +reserve &
Page 96 and 97:
Corporate Governance and Sustainabi
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quality. Derivation of this index w
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Environmental, and Natural Resource
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has a deeper message, one that has
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2010).The process of financialisati
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.) The Tools Tools for data collect
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