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Table No.8: Association between Investors’ Profile Variables and Investor’s Risk Seeking Behavior Risk seeking behavior of the investor p-value for p-value for p-value for p-value for p-value for prefer protecting approach investment investment towards with low risk choosing an Investors’ profile variables risk associated with venture business comfortable fluctuations within 6 months investment p-value for reaction during bearish market Gender .538 .819 .730 .259 .144 .245 Age .799 .783 .455 .229 .520 .187 Occupation .244 .921 .486 .072 .568 .308 Individual annual income Stock market experience Investment size .165 .236 .706 .241 .650 .732 .358 .289 .722 .469 .562 .038 .901 .105 .882 .281 .514 .232 Association between the investors’ profile variables and risk seeking behavior of the investor are shown in the above table. Since p-value >.05 accept null hypothesis and vice-versa. Inference: From the above result of One Way ANOVA, it can be inferred that there is significant difference between stock market experience and reaction to bearish market, as the p-values for this variable is less than 0.05. In other words it can be said that reaction to bearish market differs with experience. Other profile variables don’t make much difference to investors’ risk seeking behavior. TO FIND ASSOCIATION BETWEEN CONSENT OF OTHERS IN BUYING THE STOCK AND PROCURING SAME STOCK AS OTHERS. Null Hypothesis, H0: Difference = 0, i.e. there is no significant difference between consent of others in buying the stock and procuring same stock as others. Alternate Hypothesis, H1: Difference ≠ 0, i.e. there is significant difference between consent of others in buying the stock and procuring same stock as others. Table No.9: Association between Consent of Others in Buying the Stock and Procuring Same Stock as Others. Sum of Squares Df Mean Square F Sig. Between Groups 14.893 4 3.723 1.856 .125 Within Groups 190.547 95 2.006 Total 205.440 99 Association between the consent of others in buying the stock and procuring same stock as others are shown in the above table. Since p-value >.05 accept null hypothesis and vice-versa. Inference: From the above result of One Way ANOVA, it can be inferred that there is no association between consent of others in buying the stock and procuring same stock as others. www.theinternationaljournal.org > RJEBS: Volume: 02, Number: 09, July-2013 Page 18
V. FINDINGS Profile of the Investors ‣ It is found that 39% of the investors are below 30 years of age. ‣ Around 56% of the investors cover an individual annual income of less than 5 lakhs. ‣ About 57% of the respondents have less than 2 years of experience in the stock market. ‣ Roughly 57% of the investors invested less than l lakh in the stock market. Most of the investors enter the stock market at an early age and their investment is less than l lakh with less than 2 years of experience. Informational Conformity Behavior of the Investor ‣ Majority (59%) of the respondents strongly disagree that others should approve his stocks. ‣ Nearly 45% of the investors do not procure same stocks as others. ‣ Majority (48%) of the investors strongly disagree that they get a feeling of belongingness by choosing stocks parallel to others. ‣ Around 36% of them disagree with reference to updating folks regarding buying/selling stocks. ‣ Almost 61% of the respondents agree that they explore about the unfamiliar stocks. The findings reveal that most of the investors take decision based on their own instinct and perception. Risk Perception of the Investor ‣ Nearly 48% of the investors strongly agree that they prefer investments with low risk. ‣ About 76% of the investors are of the view that protecting the investment is their highest priority. ‣ Nearly 46% of the investor’s prime motive of buying security is intended for capital growth. ‣ Roughly 57% of the investors rates the risk associated with venture business as a very high risk. ‣ Around 51% of the investors are willing to take some risk with respect to the investment in the stock market. Most of the investors though prepared to take some risk they have a preference towards investment with low risk and would like to protect their investment. The prime motive of buying stocks is for capital gain and they believe risk associated with venture business as high risk. Motives and Factors Influencing Equity Investment ‣ About 35% of the respondents wish to invest more during periods of uncertainty and bearish trend in the stock market. ‣ Around 42% of the respondents make stock entry and exit based on their personal financial needs. ‣ Roughly 41% of the investors look into EPS and DPS while going for security selection. The findings disclose that most of the investor likes to invest more during bearish condition and they formulate stock entry and exit based on their personal financial needs. VI. SUGGESTIONS Investing in financial assets is a challenging and stimulating process. The investor should consider the following factors before making decision: Setting an investment objective is a perquisite to any investment objective in terms of expected rate of return. Therefore, careful consideration should be given to formulating specific investment objective in terms of expected rate of return, tolerable level of risk, investment horizon, tax consequences and the cost of investing. Pertinent, reliable, adequate, and timely information should be obtained in order to make an informed and rational decision. In case of initial public offering, the prospectus published by the issuing company furnishes relevant information about the financial projection of the company. For investing in the secondary market, annual reports of the company as well as the specialized publications providing general information, guidelines and specific buy/sell recommendations should be pursued. www.theinternationaljournal.org > RJEBS: Volume: 02, Number: 09, July-2013 Page 19
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