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Marketo-DG2DA


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TABLE OF CONTENTS<br />

03<br />

04<br />

12<br />

32<br />

70<br />

77<br />

89<br />

95<br />

101<br />

106<br />

113<br />

114<br />

Introduction<br />

What is Digital Advertising and Why Is It Important?<br />

Digital Ad Strategy<br />

Digital Ad Types and Ad Design<br />

Digital Ad Landing Pages<br />

Ad Targeting<br />

Digital Ad Pricing<br />

Digital Ad Technologies<br />

Ad Testing and Optimization<br />

Ad Measurement<br />

Conclusion<br />

About The Guide<br />

#MKTOGUIDE

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