Marketo-DG2DA
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PART IV: DIGITAL AD LANDING PAGES<br />
LANDING PAGES FOR DIGITAL ADVERTISING<br />
Let’s look at an example from a<br />
banner ad. This banner ad<br />
appeared on www.sfgate.com<br />
for MarketingProf’s Everybody<br />
Writes University.<br />
The link brings you to a landing<br />
page where you can sign up for<br />
the course.<br />
Both examples provide a seamless<br />
experience for the user. Once they<br />
click on your ad, they go to a landing<br />
that contains content that matches<br />
the ad they clicked on.<br />
MarketingProf’s Banner Ad<br />
MarketingProf’s Everybody Writes Landing Page<br />
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