Marketo-DG2DA
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PART III: DIGITAL AD TYPES AND AD DESIGN<br />
SOCIAL ADVERTISING<br />
Advertising works best when you can be everywhere your buyers are. Your buyers spend time on<br />
social media, and by advertising on these channels in an engaging and relevant way, you can<br />
continue to nurture your buyers cross-channel.<br />
Through social advertising you<br />
can target the right buyers and<br />
deliver your message on the<br />
channels that your buyers spend<br />
time on—like Facebook, Twitter,<br />
LinkedIn, YouTube, and<br />
Instagram—to name a few.<br />
Social advertising is big for<br />
marketers. In fact, according to<br />
Adweek, marketers intend on<br />
increasing their social media ad<br />
spend by 70% in the next year.<br />
And which platforms do your<br />
peers use? Socialbakers did a<br />
recent study and learned that<br />
marketers are looking towards<br />
Facebook as their main<br />
advertising platform—92% of<br />
marketers surveyed use<br />
Facebook as their primary social<br />
advertising platform.<br />
What Platforms Do Marketers Use To Advertise?<br />
92% 35%<br />
24% 23%<br />
Social Advertising Power Tips<br />
1. Don’t take yourself too seriously.<br />
2. Focus on valuable content and<br />
solid offers.<br />
3. Utilize platform targeting for the<br />
biggest impact.<br />
4. Always add value.<br />
5. Always test your ads and content<br />
on each platform.<br />
Socialbakers 52
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