Marketo-DG2DA
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PART V: AD TARGETING<br />
WHAT IS AD TARGETING?<br />
Targeting audiences is one of the most critical aspects to any marketing campaign, but especially<br />
digital marketing. Without targeting, advertisers would not be able to specifically use advertising to<br />
communicate with the right audience, at the right time, with the right message.<br />
Targeting allows for a level of<br />
personalization and relevancy that<br />
customers have grown to expect.<br />
And for marketers, it provides a way<br />
to segment audiences, test, and<br />
optimize for improved metrics.<br />
Types of Targeting<br />
This section will explore the ways to<br />
target—audience-oriented targeting<br />
and content-oriented targeting. It will<br />
also explore the variety of targeting<br />
methods that support them.<br />
Device<br />
Content<br />
Carrier<br />
Geographic<br />
Retargeting<br />
Demographic<br />
Behavioral<br />
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