Marketo-DG2DA
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
PART III: DIGITAL AD TYPES AND AD DESIGN<br />
SOCIAL ADVERTISING<br />
YouTube Ads<br />
Video is becoming an<br />
increasingly important content<br />
marketing tactic. Attention spans<br />
are shorter, and today’s buyer<br />
loves interacting with videos. In<br />
fact, according to the marketing<br />
agency Insivia, viewers of<br />
marketing videos are proven to<br />
retain over 95% of the information<br />
expressed through video.<br />
YouTube is a key channel for<br />
watching videos online. Whether<br />
your buyers are looking at funny<br />
cat videos or watching<br />
explanatory marketing videos,<br />
there are various types of ads you<br />
can show to targeted audiences<br />
based on content.<br />
In-Stream Ad<br />
A YouTube In-Stream ad is shown to<br />
a viewer before the video begins.<br />
The In-Stream ad requires the<br />
viewer to watch your ad for the first<br />
few seconds before they have the<br />
option to skip to the main video<br />
they are watching. These ads are<br />
charged on a cost-per-view basis,<br />
and you can target your audience<br />
through behavior or content.<br />
Here is an example of an In-Stream<br />
ad from Xfinity that appears before<br />
the video “Grumpy Cat in the<br />
Sky?!?”. After a few seconds, you<br />
can skip directly to the video.<br />
The key here is to put your most<br />
important information in the<br />
beginning, and then try to make<br />
your video ad compelling enough<br />
for a person to not want to skip<br />
through it.<br />
In-Stream Xfinity Ad<br />
60
Change language