Marketo-DG2DA
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PART V: AD TARGETING<br />
CONTENT-ORIENTED AD TARGETING<br />
Device Targeting<br />
Device targeting delivers ads to<br />
customers based on their device,<br />
including manufacturer, model,<br />
operating system, and form factor.<br />
Today’s buyer interacts with you on<br />
multiple devices, so device targeting<br />
can be a great way to grab the<br />
attention of your buyer on-the-go.<br />
This type of targeting is especially<br />
important as the number of devices<br />
that advertisers can deliver a<br />
message on proliferates.<br />
For example, device targeting is<br />
especially critical for advertisements<br />
that occur on extremely personal<br />
devices, or devices with limited<br />
screen-space, such as the Apple<br />
Watch. It’s important that marketers<br />
stay apprised of the different devices<br />
they can advertise on and<br />
understand how their advertisement<br />
changes in that medium.
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