Marketo-DG2DA
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PART III: DIGITAL AD TYPES AND AD DESIGN<br />
SOCIAL ADVERTISING<br />
In-Search and In-Display Ads<br />
In-Search ads on YouTube appear<br />
when you search. The ad is shown as<br />
“recommended” based on either the<br />
content you are watching, your<br />
YouTube search, or your browsing<br />
activity across the web.<br />
Here is an example of an In-Search<br />
ad on YouTube. There are two<br />
In-Search ads here—one for a Friends<br />
Furever video based on the viewer’s<br />
YouTube history, and one from Digital<br />
Marketer based on the viewer’s<br />
search history on Google.<br />
In-Display Ads are similar, but they<br />
show up on the right-hand side of<br />
your screen as recommended while<br />
you watch content. Here is an<br />
example of an ad from PopFoam that<br />
appears during a funny dogs<br />
compilation video.<br />
In-Search Ad on YouTube<br />
In-Display Ad<br />
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