A FUTURE FOR PUBLIC SERVICE TELEVISION CONTENT AND PLATFORMS IN A DIGITAL WORLD
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<strong>CONTENT</strong> <strong>AND</strong> PLAT<strong>FOR</strong>MS <strong>IN</strong> A <strong>DIGITAL</strong> <strong>WORLD</strong><br />
four new or enhanced centres of network<br />
production, one in each nation and the new<br />
Media City in Salford, would be established.<br />
Thus real concentrations of craft and talent<br />
could be created and developed.<br />
There have been undoubted successes. The<br />
targets for 2016 have been met and indeed<br />
have been exceeded: as of 2014, the ‘out of<br />
London’ spend was over 53% while Scotland,<br />
Wales and Northern Ireland accounted<br />
for over 18% of total spend. 368 Cardiff Bay<br />
has built quite an industry around Dr Who,<br />
Torchwood and Sherlock; in Northern Ireland,<br />
strengthened BBC foundations (along with<br />
a significant contribution from Northern<br />
Ireland Screen and the Northern Ireland<br />
government) have enabled the creation<br />
of Game of Thrones (albeit for HBO) and<br />
much more including the network series The<br />
Fall; Question Time is now produced out of<br />
Scotland which has also excelled at Saturday<br />
night National Lottery programmes like In It<br />
to Win It and Break the Safe.<br />
And therein lies a major problem with the<br />
existing nations and regions strategy for<br />
network programming: that it may have<br />
shifted elements of production out of the<br />
capital but there is little guarantee that this<br />
will lead to rich and complex representations<br />
of the nations themselves. “While drama<br />
production has been a beacon of success in<br />
Wales”, argue Cardiff University’s Sian Powell<br />
and Catriona Noonan, “this drama rarely<br />
reflects life in Wales and Wales is solely a<br />
location for filming rather than part of the<br />
narrative setting.” 369 Angela Graham of the<br />
Institute of Welsh Affairs told us that “it’s<br />
ironic that BBC Cymru Wales is enjoying<br />
such great and welcome success when<br />
368<br />
BBC Annual Report and Accounts 2014/15, p. 82.<br />
369<br />
Sian Powell and Catriona Noonan, submission to the Inquiry.<br />
370<br />
Comments at Inquiry event, Cardiff University, April 6, 2016.<br />
its domestic output is tragically low.” 370 It<br />
has made War and Peace, Casualty and Dr<br />
Who but it lacks the resources to dramatise<br />
experiences that more directly speak to<br />
people from Cardiff to Caenarfon. Dr Who<br />
may be about many things but it is not, at<br />
least overtly, about the people of Wales.<br />
There is also the problem, as with Scotland in<br />
particular, that a ‘tick box’ approach to ‘out<br />
of London’ programming may not necessarily<br />
lead to the emergence of a sustainable<br />
production infrastructure. Production has<br />
indeed been shifted but often by temporarily<br />
transferring labour and resources during the<br />
programme run: the so-called ‘lift and shift’<br />
strategy. Additionally, commissioning, finance<br />
and most national channels remain within<br />
the magic circle that surrounds W1A – a<br />
pattern that is replicated by the vast majority<br />
of big, successful, independent production<br />
companies.<br />
So despite the positive impact of increased<br />
network spend across the UK, it can be<br />
argued that the balance of power has not<br />
fundamentally shifted. Key positions –<br />
including those of director general, director<br />
of television, director of England and director<br />
of BBC Studios – are all still based in London;<br />
network production in the nations is now<br />
under the creative leadership of genre heads<br />
based in London while the main conurbations<br />
of England, with their massive populations,<br />
are not directly represented at the BBC’s<br />
most senior management table in London.<br />
Meanwhile, funding pressures remain intense<br />
both on the nations as well on the BBC’s<br />
output across the English regions. Given all<br />
these developments, one could make the<br />
argument that power is now actually more<br />
centralised inside the capital than it was<br />
previously.<br />
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