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A FUTURE FOR PUBLIC SERVICE TELEVISION CONTENT AND PLATFORMS IN A DIGITAL WORLD

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<strong>CONTENT</strong> <strong>AND</strong> PLAT<strong>FOR</strong>MS <strong>IN</strong> A <strong>DIGITAL</strong> <strong>WORLD</strong><br />

We note the decline in viewing of television<br />

news across the main public service<br />

broadcasters, especially among younger<br />

audiences. We believe that this is partly due<br />

to wider changes in consumption patterns<br />

but also that new sources of news are<br />

providing an energetic and robust challenge<br />

to television bulletins that are sometimes<br />

seen as ‘staid’ and unrepresentative.<br />

We note that there has been a steady<br />

migration of live sports from free to air<br />

channels to pay TV and that the vast majority<br />

of sports coverage is now to be found on<br />

pay TV channels. Public service broadcasters<br />

are increasingly unable to compete with<br />

companies like Sky and BT in rights to the<br />

most popular sports. While some 46% of all<br />

investment in first-run original programming<br />

in the UK is devoted to sports, only a small<br />

proportion of the audience is able fully to<br />

benefit from this.<br />

26. At a time of increasing disengagement<br />

with mainstream political parties, public<br />

service news content ought to adopt a model<br />

of journalism that is less wedded to the<br />

production of consensus politics and more<br />

concerned with articulating differences.<br />

28. We support the efforts of the European<br />

Broadcasting Union to protect audiences’<br />

access to major sporting events and believe<br />

that the government needs to protect the<br />

number of ‘listed events’ available to UK<br />

audiences on a free-to-air basis.<br />

Talent development and training<br />

Employment in the television industry is<br />

growing but it is a sector that, due to some<br />

significant barriers to entry, does not yet<br />

reflect the demographic make-up of the<br />

UK. There is an urgent need for a more<br />

consolidated approach to maximising entrylevel<br />

opportunities and increasing investment<br />

in training and professional development at<br />

all levels of the industry.<br />

29. Creative Skillset, as the key industry<br />

body that is charged with developing skills<br />

and talent, should coordinate a sector-wide<br />

response to challenges concerning entrance<br />

into and training within the television industry.<br />

30. The government should meet urgently<br />

with industry bodies and broadcasters to<br />

consider how best to make the forthcoming<br />

apprenticeship levy work effectively for the<br />

television industry.<br />

27. We have earlier recommended that<br />

Channel 4 significantly increases its provision<br />

for older children and young adults, while<br />

Channel 5 should have its commitment to<br />

children’s programming embedded in its<br />

licence. The BBC must also be required<br />

to maintain its engagement with younger<br />

audiences and to reverse its recent cuts in<br />

this area.<br />

159

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