A FUTURE FOR PUBLIC SERVICE TELEVISION CONTENT AND PLATFORMS IN A DIGITAL WORLD
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<strong>CONTENT</strong> <strong>AND</strong> PLAT<strong>FOR</strong>MS <strong>IN</strong> A <strong>DIGITAL</strong> <strong>WORLD</strong><br />
We note the decline in viewing of television<br />
news across the main public service<br />
broadcasters, especially among younger<br />
audiences. We believe that this is partly due<br />
to wider changes in consumption patterns<br />
but also that new sources of news are<br />
providing an energetic and robust challenge<br />
to television bulletins that are sometimes<br />
seen as ‘staid’ and unrepresentative.<br />
We note that there has been a steady<br />
migration of live sports from free to air<br />
channels to pay TV and that the vast majority<br />
of sports coverage is now to be found on<br />
pay TV channels. Public service broadcasters<br />
are increasingly unable to compete with<br />
companies like Sky and BT in rights to the<br />
most popular sports. While some 46% of all<br />
investment in first-run original programming<br />
in the UK is devoted to sports, only a small<br />
proportion of the audience is able fully to<br />
benefit from this.<br />
26. At a time of increasing disengagement<br />
with mainstream political parties, public<br />
service news content ought to adopt a model<br />
of journalism that is less wedded to the<br />
production of consensus politics and more<br />
concerned with articulating differences.<br />
28. We support the efforts of the European<br />
Broadcasting Union to protect audiences’<br />
access to major sporting events and believe<br />
that the government needs to protect the<br />
number of ‘listed events’ available to UK<br />
audiences on a free-to-air basis.<br />
Talent development and training<br />
Employment in the television industry is<br />
growing but it is a sector that, due to some<br />
significant barriers to entry, does not yet<br />
reflect the demographic make-up of the<br />
UK. There is an urgent need for a more<br />
consolidated approach to maximising entrylevel<br />
opportunities and increasing investment<br />
in training and professional development at<br />
all levels of the industry.<br />
29. Creative Skillset, as the key industry<br />
body that is charged with developing skills<br />
and talent, should coordinate a sector-wide<br />
response to challenges concerning entrance<br />
into and training within the television industry.<br />
30. The government should meet urgently<br />
with industry bodies and broadcasters to<br />
consider how best to make the forthcoming<br />
apprenticeship levy work effectively for the<br />
television industry.<br />
27. We have earlier recommended that<br />
Channel 4 significantly increases its provision<br />
for older children and young adults, while<br />
Channel 5 should have its commitment to<br />
children’s programming embedded in its<br />
licence. The BBC must also be required<br />
to maintain its engagement with younger<br />
audiences and to reverse its recent cuts in<br />
this area.<br />
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