Global B2C E-commerce Report 2016

eGDP real growth
The share of e-commerce in the global
GDP continued to increase last year. After
reaching 1.34% in 2011, the eGDP grew
steadily over the last few years, to 3.11%
in 2015. The importance of e-commerce
is expected to continue to gradually
increase.
Global eGDP
Global eGDP, 2011 - 2015
1.34%
1.62%
2.03%
eGDP
In terms of the share of e-commerce in
GDP per country, China and the UK are
clearly above the rest, with a share of
7.05% and 6.12%, respectively. With this,
the eGDP of China is more than twice as
high as that of the United States (3.32%).
It is interesting to note that the eGDP rates
of the so-called BRICS countries in this list,
except for China, are relatively low. Still,
these countries are becoming increasingly
important e-commerce markets and it is
expected that their rates will increase
significantly in the near future.
2.44%
3.11%
Economic Indicators per Country
GDP at market
prices
Global B2C E-commerce
TOP 10 COUNTRIES IN TERMS OF eGDP
GDP at market prices, GDP per capita at market prices and share of e-commerce in GDP, 2015
GDP per capita at
market prices
Share of e-commerce
in GDP
Global $73,106bn $20,776 3.11%
China $10,866bn $7,925 7.05%
United Kingdom $2,849bn $43,714 6.12%
South Korea $1,378bn $27,222 4.70%
USA $17,947bn $55,904 3.32%
France $2,423bn $36,503 2.97%
Japan $4,123bn $32,477 2.77%
Canada $1,551bn $43,249 2.30%
Germany $3,357bn $41,162 1.97%
Australia $1,236bn $56,328 1.80%
Spain $1,200bn $25,581 1.68%
2011 2012 2013 2014 2015
Sources: Ecommerce Foundation and Worldbank, 2016
Sources: Eurostat, Worldbank, IMF and Ecommerce Foundation, 2016
www.ecommercefoundation.org 15