Global B2C E-commerce Report 2016

Table of contents
PREFACE page 5
OUR REPORT PARTNERS page 6-7
B2C E-COMMERCE GLOBAL page 8-27
Infographic page 9
Overview of the Covered Countries page 10
Global B2C E-commerce in Brief page 11
Expert Opinion Asendia page 12-13
Economic Indicators page 14-15
Internet Penetration page 16-17
Growth in Global B2C E-commerce Sales page 18
Expert Opinion Ingenico page 19
Top 10 Countries B2C E-commerce Sales page 20
Share of Top 10 Countries in B2C E-commerce Sales page 21
Online Expenditure per E-shopper page 22
Expert Opinion Webhelp page 23
Social Media page 24
Share and Growth of Online Devices page 25-26
2015 Global Retail E-commerce Index page 27
REGIONAL AND NATIONAL B2C E-COMMERCE page 28-30
Exchange Rates page 29
Explanatory Notes page 30
NORTH AMERICA page 31-39
Infographic page 32
B2C E-commerce Turnover and Growth page 33
E-commerce Markets page 34-39
LATIN AMERICA page 40-49
Infographic page 41
B2C E-commerce Turnover and Growth page 42
E-commerce Markets page 44-49
EUROPE page 50-65
Infographic page 51
B2C E-commerce Turnover and Growth page 52
E-commerce Markets page 54-65
ASIA-PACIFIC page 66-81
Infographic page 67
B2C E-commerce Turnover and Growth page 68
E-commerce Markets page 70-81
MENA AND SOUTH AFRICA page 82-91
Infographic page 83
B2C E-commerce Turnover and Growth page 84
E-commerce Markets page 86-91
TRENDS AND OVERVIEWS page 92-95
Advantages and Barriers page 93
Overview page 94-95
ABOUT ECOMMERCE FOUNDATION page 96-109
www.ecommercefoundation.org 4