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Italy<br />
E-<strong>commerce</strong> Markets<br />
Europe<br />
Population 15+<br />
52.5mn<br />
<strong>B2C</strong> E-COMMERCE TURNOVER AND GROWTH RATE<br />
Total online sales of goods and services, 2012-<strong>2016</strong><br />
2.6%<br />
Share of<br />
e-<strong>commerce</strong><br />
in retail<br />
ITALY VS REGIONAL AND GLOBAL AVERAGES<br />
Italy Europe <strong>Global</strong><br />
11.9%<br />
8.9%<br />
15.6%<br />
6.4%<br />
0.8% 1.1%<br />
1.9%<br />
3.3%<br />
1.9%<br />
0.1%<br />
Internet users<br />
35.7mn (68%)<br />
$18.4bn<br />
GDP growth rate Inflation rate Unemployment rate<br />
Source: E<strong>commerce</strong> Foundation, Eurostat, IMF, Tradingeconomics and Worldbank, <strong>2016</strong><br />
GLOBAL RANKING<br />
20th<br />
45th<br />
38th<br />
Number of e-shoppers<br />
17.7mn (34%)<br />
Source: Netcomm, E<strong>commerce</strong> Foundation and Eurostat, <strong>2016</strong><br />
2012 2013 2014 2015 <strong>2016</strong> (f)<br />
Source: Netcomm and E<strong>commerce</strong> Foundation, <strong>2016</strong><br />
Logistics<br />
Ease of<br />
Performance Index Doing Business Index<br />
Source: Worldbank, Doingbusiness and E<strong>commerce</strong> Foundation, <strong>2016</strong><br />
eGDP ranking<br />
www.e<strong>commerce</strong>foundation.org 58
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