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Population 15+<br />
39.3mn<br />
Internet users<br />
31.4mn (80%)<br />
Spain<br />
<strong>B2C</strong> E-COMMERCE TURNOVER AND GROWTH RATE<br />
Total online sales of goods and services, 2012-<strong>2016</strong><br />
13.4%<br />
11.6%<br />
E-<strong>commerce</strong> Markets<br />
Europe<br />
SPAIN VS REGIONAL AND GLOBAL AVERAGES<br />
Spain Europe <strong>Global</strong><br />
3.2%<br />
3.3%<br />
1.9%<br />
1.1% 1.9%<br />
-0.6%<br />
22.1%<br />
8.9%<br />
6.4%<br />
GDP growth rate Inflation rate Unemployment rate<br />
Source: E<strong>commerce</strong> Foundation, Eurostat, IMF, Tradingeconomics and Worldbank, <strong>2016</strong><br />
GLOBAL RANKING<br />
$13.7bn<br />
18th<br />
33th<br />
25th<br />
Number of e-shoppers<br />
16.6mn (42%)<br />
Source: E<strong>commerce</strong> Foundation and Eurostat, <strong>2016</strong><br />
2012 2013 2014 2015 <strong>2016</strong> (f)<br />
Source: ONTSI, E<strong>commerce</strong> Foundation and Statista, <strong>2016</strong><br />
Logistics<br />
Ease of<br />
Performance Index Doing Business Index<br />
Source: Worldbank, Doingbusiness and E<strong>commerce</strong> Foundation, <strong>2016</strong><br />
eGDP ranking<br />
www.e<strong>commerce</strong>foundation.org 62
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